Tag: marketing

Today an exciting interview with me went online, which the "ZAP - Zeitschrift für die Anwaltspraxis" published. The journal is aimed primarily at practitioners among ...

Recently, it has happened more and more that larger streamers but especially marketing agencies, influencer agencies or managers have to deal with the question whether ...

In a somewhat longer blog article, I just reported information about the new material defect concept for digital content, which will probably apply in Germany ...

Especially from my influencer clients or streamers who are active on Twitch, YouTube or similar social media platforms, I get the question again and again ...

The Higher Regional Court of Hamburg has ruled that influencers do not have to explicitly label posts with product representations and manufacturer references as advertising ...

Here on the blog I have already presented numerous legal forms and the corresponding risks, but also advantages. However, there is also the possibility to ...

The Federal Patent Court has ruled that the disputed word mark "Black Friday" must be cancelled for some services in the field of "advertising". However, ...

The OLG Braunschweig just confirmed the numerous rulings around influencers and advertising that you can find on my blog, especially last year. The case at ...

There are more and more freelancers in Germany, and as the general Corona hysteria continues to promote remote working, more and more people might get ...

Positive reviews are a marketing tool for all marketplaces and review platforms. And there is always a legal dispute about how to deal with them. ...

Especially in IT law or marketing agencies and similar companies, home office is quite popular. But until something like a right to a home office ...

The following article was originally written by Andrea Rizzi from www.insightlegal.it and will be published here in German and in an adapted version after agreement ...

Updates to EU consumer protection rules to improve ranking transparency in online marketplaces and combat double quality of products were adopted by MEPs on Wednesday. ...

The Munich Higher Regional Court ruled at the end of last month that, in the context of telephone advertising, the provision of a callback number ...

Today, there was actually supposed to be an interesting decision at the Munich Regional Court that shed light on the case law surrounding influencer marketing ...

Nowadays, extremely many use Google Ads to promote their own services, web stores and the like. Be it in the advertising network and/or directly on ...

Today I would like to briefly remind you of something that probably 99.9% of self-employed people and employers have not heard of. For business trips ...

Based on a mandate from last year and a recent request, I would like to point out today that advertising, even with slogans and customer ...

The use of images on the Internet in violation of copyright law, especially in blogs and the like, occurs time and again. Even among people ...

In its judgment of July 16, 2020 (Case C311/18), the European Court of Justice declared the European Commission's Decision 2016/1250 on the transfer of personal ...