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Rechtsanwalt Marian Härtel - ITMediaLaw

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Rechtsanwalt Marian Härtel - ITMediaLaw

EU agrees new guideline for Internet trade

7. November 2022
in EU law
Reading Time: 2 mins read
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Updates to EU consumer protection rules to improve ranking transparency in online marketplaces and combat double quality of products were adopted by MEPs on Wednesday.

The new directive, which has already agreed this with EU ministers, updates consumer rights for the internet age and ensures consumers have more information about how online rankings work and when they come from paid internships. The revised rules also aim to make the use of online reviews and personalized pricing more transparent for consumers. Online marketplaces and comparison services must disclose the key parameters that determine how the offers resulting from a search query are evaluated. Consumers must also be informed about who they are buying goods or services from (a merchant, the online marketplace itself, or a private individual) and whether personalized pricing has been used.

The directive also addresses so-called “dual quality of products”, i.e. when products marketed under the same brand in different EU countries differ in their composition or properties. The EU wants to clarify how misleading marketing should be treated by national authorities. If certain conditions are met (e.g., marketing products in different member states as identical, substantially unjustified, different composition or characteristics), the practice could be classified as a misleading practice and prohibited. The directive is thus also a supplement to the Geoblocking Regulation.

The text also includes a review clause that requires the Commission to evaluate the situation within two years to determine whether dual quality products should be blacklisted as an unfair business practice.

For widespread infringements (i.e., those that harm consumers in multiple EU countries), the maximum penalty available in Member States must be at least 4% of the trader’s annual turnover in the previous fiscal year or a flat amount of two million euros if no information on turnover is available.

The directive, which was adopted by Parliament by 474 votes to 163 with 14 abstentions, will now be submitted to the EU Council of Ministers for approval. Member States will then have 24 months from the date of entry into force of the Directive to transpose it into national law.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: ConsumerConsumer protectionInformationinternetKImarketingRegulationservice

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
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    • EU law
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