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Influencer: no labeling for obvious advertising
The Higher Regional Court of Hamburg has ruled that influencers do not have to explicitly label posts with product representations...
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https://www.youtube.com/watch?v=185qxDcPeVQ[/embedyt]
My video today on “Contracts are for contracting!” or “Why streamers should also work with written contracts when hosting other people’s content on their channel!”. By the way, sometimes the same applies when you “host” a channel on Twitch. In both cases, you should either conclude contracts, clarify the duties and rights exactly and in particular also regulate the liability for content, possibly act within the framework of a GbR or similar, or be really sure of the other partner!
Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.
The Higher Regional Court of Hamburg has ruled that influencers do not have to explicitly label posts with product representations...
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Since I was contacted yesterday by a client who received a warning letter due to his Twitch channel, I would...
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The participation of employees in the company's success is a key issue for start-ups. From the start-up phase to the...
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The Regional Court of Cologne recently issued an exciting ruling on the question of a hotelier's liability if he posts...
Read moreDetailsAfter the current rulings around influencers, which I have summarized a little in this post, I received a few questions...
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Introduction: In a landmark decision, the Hamburg Higher Regional Court has specified the requirements for YouTube's liability for copyright infringement....
Read moreDetailsFor a long time, nothing has been heard from the field of influencer jurisprudence and furthermore, there is no BGH...
Read moreDetailsUnjustified termination and claim for damages with influencer agencies The premature transfer of influencers to other agencies poses a significant...
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A European umbrella organization in esports has just been established. This is to be my comment on the foundation and...
Read moreDetailsThe Distance Learning Protection Act (FernUSG) has been experiencing a renaissance for some time now. What for decades was considered...
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In this episode of the Itmedialaw podcast, lawyer and entrepreneur Marian Härtel takes you on a journey through the legal...
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In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...
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