• Latest
  • Trending
YouTube: What to do about copyright extortion?

Video: Man do I have to mark advertising?

7. November 2022
ChatGPT and lawyers: recordings of the Weblaw launch event

Private AI use in the company

24. October 2025
Lego brick still protected as a design patent

App purchases, in-app purchases and sales tax

21. October 2025
dsgvo 1

What belongs in a DPA? Data processing agreement in accordance with Art. 28 GDPR

17. October 2025
Smart contracts in the insurance industry: contract design and regulatory compliance for InsurTech start-ups

Contract for work vs. service contract in software, AI and games projects

15. October 2025

Influencer contract: performance profile, rights/buyouts, labeling and AI content

13. October 2025
AI content for subscription platforms

AI content for subscription platforms

29. September 2025
E-sports finally charitable? What the government draft of the Tax Amendment Act 2025 really brings

E-sports finally charitable? What the government draft of the Tax Amendment Act 2025 really brings

23. September 2025
Clubs, photos and minors: managing consent properly

Clubs, photos and minors: managing consent properly

22. September 2025
AI faces, voice clones and deepfakes in advertising: rules of the game under the EU AI Act and German law

AI faces, voice clones and deepfakes in advertising: rules of the game under the EU AI Act and German law

17. September 2025
Modding in EULAs and contracts – what applies legally in Germany?

Modding in EULAs and contracts – what applies legally in Germany?

8. September 2025
Arbitration agreements in EULAs and developer contracts

Arbitration agreements in EULAs and developer contracts

7. September 2025
Chain of title in game development: building a clean chain of rights

Chain of title in game development: building a clean chain of rights

6. September 2025
Fail-fast clauses in media productions – what are they actually?

Fail-fast clauses in media productions – what are they actually?

5. September 2025
Founder’s agreement vs. shareholder agreement: setting the course for startups at an early stage

Founder’s agreement vs. shareholder agreement: setting the course for startups at an early stage

12. August 2025
Cheat software without code intervention: What the BGH really decided in the Sony ./. Datel case (I ZR 157/21)

Cheat software without code intervention: What the BGH really decided in the Sony ./. Datel case (I ZR 157/21)

11. August 2025
Digital integrity as a (new) fundamental right: status in Germany and the EU in 2025

Digital integrity as a (new) fundamental right: status in Germany and the EU in 2025

10. August 2025
European Economic Interest Grouping (EEIG)

EU Digital Decade 2030: Data law, Data Act & eIDAS 2 – what needs to be implemented in 2025

8. August 2025
Upload filters between copyright and personal rights

Upload filters between copyright and personal rights

7. August 2025
On-demand transmission right in the digital space: streaming, Section 19a UrhG and licensing

On-demand transmission right in the digital space: streaming, Section 19a UrhG and licensing

6. August 2025
Q&A: Legal issues for game developers

5-day guide: Founding a game development studio

5. August 2025
  • Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Kurzberatung

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact

Video: Man do I have to mark advertising?

7. November 2022
in Youtube video
Reading Time: 1 min read
0 0
A A
0
20180117155526 youtube

[embedyt]
https://www.youtube.com/watch?v=o3bnRUAGsqc[/embedyt]

When and where do I have to label advertising or a sponsorship and in what way?

Some new rulings have certainly shaped the legal situation a bit and the danger of warning letters for YouTubers, Twitch streamers, Esport teams, but also for commercial Instagram and Twitter accounts has become much greater. Even though the gray area is huge, I would like to give a small overview of where the journey could go with my current video.

Questions welcome here in the block in the comments or on YouTube. And of course I am also happy about a subscription 😉

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: EsportInstagramJudgmentsSponsorTwitchTwitterYouTubeYouTuber

Weitere spannende Blogposts

Employer may not force home office

Employer may not force home office
7. November 2022

Labor law is not really my core area, even though every lawyer has to deal with it in the state...

Read moreDetails

Design update and future plans

Design update and future plans
7. November 2022

Yesterday I took advantage of a too hot office and gave the website a makeover. The focus is now more...

Read moreDetails

Video on broadcasting licenses for streamers

Start my youtube channel
7. November 2022

Since I've been getting a lot of inquiries about broadcasting licenses for streamers, I've dedicated today's YouTube video to this...

Read moreDetails

Is an 8 year old allowed to be an Esport player?

Is an 8 year old allowed to be an Esport player?
7. November 2022

Esports team "Team 33" recently announced that it has added one of the youngest eSports players in the world, Joseph...

Read moreDetails

Geoblocking Ordinance: Attention Warning Trap

Geoblocking Ordinance: Attention Warning Trap
3. December 2018

Complex Themam but relevant for game developers and many more The topic of geoblocking can be very complex in detail...

Read moreDetails

Esport and the concept of sport – let it stay

Esport and the concept of sport - let it stay
21. February 2019

Yesterday the hearing took place in the sports committee of the Bundestag and with a few exceptions no one really...

Read moreDetails

Double opt-in in email marketing: not anonymous!

Legally compliant archiving of emails: legal requirements and practical implementation
3. January 2024

Introduction to the double opt-in procedure The double opt-in procedure is an essential component of email marketing that requires the...

Read moreDetails

Affiliate links for streamers and influencers

Affiliate links for streamers and influencers
29. October 2019

What do you have to consider as a streamer/influencer when using affiliate links in your own channels or in the...

Read moreDetails

Preventive cease-and-desist declaration? Never without advice!

Choice of law by general terms and conditions not surprising per se
7. November 2022

Non-lawyers are usually only familiar with the catchword "warning letter". In fact, however, there may also be a so-called preventive...

Read moreDetails
ChatGPT and lawyers: recordings of the Weblaw launch event
Law on the Internet

Private AI use in the company

24. October 2025

Private accounts on ChatGPT & Co. for corporate purposes are a gateway to data protection breaches, leaks of secrets and...

Read moreDetails
Lego brick still protected as a design patent

App purchases, in-app purchases and sales tax

21. October 2025
dsgvo 1

What belongs in a DPA? Data processing agreement in accordance with Art. 28 GDPR

17. October 2025
Smart contracts in the insurance industry: contract design and regulatory compliance for InsurTech start-ups

Contract for work vs. service contract in software, AI and games projects

15. October 2025

Influencer contract: performance profile, rights/buyouts, labeling and AI content

13. October 2025

Podcastfolge

8315f1ef298eb54dfeed2f5e55c8b9da 1

First test episode of the ITMediaLaw Podcast

26. August 2024

First test episodeDear readers, I am delighted to present the first test run of our brand new IT Media Law...

Read moreDetails
d00527fd01b1f807a4f80c0f202069e7

Legal basics for startup founders – how to start on the safe side!

9. November 2024
c9c5d7fd380061a8018074c2ca5a81bf

Startups and innovation in Germany – challenges and opportunities

26. September 2024
AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

24. September 2024
052c2ca5ca0421f0316b42073ce61791

Innovative business models – risk and opportunity at the same time

10. September 2024

Video

My transparent billing

My transparent billing

10. February 2025

In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...

Read moreDetails
Fascination between law and technology

Fascination between law and technology

10. February 2025
My two biggest challenges are?

My two biggest challenges are?

10. February 2025
What really makes me happy

What really makes me happy

10. February 2025
What I love about my job!

What I love about my job!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung