Karlsruhe Higher Regional Court sticks to tough influencer case law; tap tags decisive
In a ruling dated September 9, 2020, the OLG Karlsruhe ruled that an influencer must label her posts on Instagram...
Read moreDetailsIn this insightful video, I discuss the fascinating history of influencer endorsements with Chris Eberl from 1Pitch.
We look back at the early days of influencer marketing, when the lines between personal recommendations and paid promotions were often blurred.
You will learn how the labeling requirements for advertising on social media have evolved over time and what legal challenges have arisen.
We shed light on important milestones in regulation, from the first court rulings to current changes in the law.
A particular focus is on current best practices for transparent advertising labels and how these affect the credibility of influencers.
We will also discuss the role of platforms in enforcing advertising labels and how this impacts the influencer industry.
You’ll also gain insights into the latest trends and technologies that will shape the future of influencer advertising, from AI-powered content creation to new forms of monetization.
We talk about the challenges these developments pose for regulators and legislators.
We conclude with practical tips on how influencers and companies can work together compliantly and successfully in this ever-changing environment.
This video provides valuable background knowledge for influencers, marketers and anyone interested in the legal and ethical aspects of influencer marketing.
In a ruling dated September 9, 2020, the OLG Karlsruhe ruled that an influencer must label her posts on Instagram...
Read moreDetailsSince I have received some questions in the last few days regarding esport in Germany, I would also like to...
Read moreDetailsAs of May 25, 2018, Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016,...
Read moreDetailsAnyone who has read about the blog here in recent months will have noticed that I am now very critical...
Read moreDetailsThe EU Parliament has approved the more than controversial copyright reform. This includes Article13 and #Article11 and thus makes the...
Read moreDetailsThe Administrative Court of Berlin has ruled in two summary proceedings that two students in a tenth grade class of...
Read moreDetailsAn 18-year-old applicant from the Düren district had applied for recruitment to the senior police civil service as of September...
Read moreDetailsObligation to impress? For the occasion, it should be remembered once again that in the case of commercial use of...
Read moreDetailsThe EGC found that McDonald's had not demonstrated genuine use for certain goods and services for an uninterrupted period of...
Read moreDetailsNo-code and low-code platforms enable rapid software development without extensive manual programming. Applications are increasingly being developed on the basis...
Read moreDetailsYeah, the first real episode with myself! In this podcast, we dive into the exciting world of IT law and...
Read moreDetailsIn this video, I talk a bit about transparent billing and how I communicate what it costs to work with...
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