No Result
View All Result
Kurzberatung
No Result
View All Result

Influencer advertising in transition: from hidden promotion to transparent partnership

24. September 2024
in
Reading Time: 1 min read
0
0
Key Facts
  • Entwicklung der Rechtsvorschriften für Werbung auf sozialen Medien und rechtliche Herausforderungen im Influencer-Marketing.
  • Aktuelle Best Practices für transparente Werbeetiketten und deren Einfluss auf die Glaubwürdigkeit von Influencern.
  • Zukünftige Trends und Technologien im Influencer-Marketing, darunter KI-gestützte Inhalte und neue Monetarisierungsformen.

In this insightful video, I discuss the fascinating history of influencer endorsements with Chris Eberl from 1Pitch.
We look back at the early days of influencer marketing, when the lines between personal recommendations and paid promotions were often blurred.
You will learn how the labeling requirements for advertising on social media have evolved over time and what legal challenges have arisen.
We shed light on important milestones in regulation, from the first court rulings to current changes in the law.
A particular focus is on current best practices for transparent advertising labels and how these affect the credibility of influencers.
We will also discuss the role of platforms in enforcing advertising labels and how this impacts the influencer industry.
You’ll also gain insights into the latest trends and technologies that will shape the future of influencer advertising, from AI-powered content creation to new forms of monetization.
We talk about the challenges these developments pose for regulators and legislators.
We conclude with practical tips on how influencers and companies can work together compliantly and successfully in this ever-changing environment.
This video provides valuable background knowledge for influencers, marketers and anyone interested in the legal and ethical aspects of influencer marketing.

Information videos - about Marian Härtel

Beliebte Beträge aus der gleichen Kategorie

Video-Galerie

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
Kostenlose Kurzberatung