OLG Frankfurt and copyright logo protection
The issue of copyright protection of logos is always the basis of litigation. This applies especially when logo generators from...
Read moreDetailsIn this in-depth conversation with Chris Eberl from 1Pitch, we shed light on the often complex and ever-changing relationship between influencers and marketers.
We discuss in detail the different expectations of both sides and how to reconcile them to create successful and long-term partnerships.
You’ll learn in detail what marketers look for when selecting influencers, from reach and engagement rates to brand compatibility and authenticity.
We’ll talk about what influencers can expect from a good collaboration, including creative freedom, fair compensation and professional support.
A particular focus is on the importance of transparency and clear communication in the collaboration.
We will shed light on different remuneration models and discuss how to make fair and motivating agreements.
You will also gain insights into the legal aspects of collaboration, from drafting contracts to liability issues.
We will talk about the challenges posed by the rapid development of social media and changing platform guidelines.
Finally, we give practical tips for a successful long-term partnership that benefits both influencers and marketers.
This video is a must-watch for influencers, marketers and agencies working in the dynamic field of influencer marketing and looking to take their collaboration to the next level.
The issue of copyright protection of logos is always the basis of litigation. This applies especially when logo generators from...
Read moreDetailsFrom 2022, there could also be material defects within the meaning of the BGB for digital content. This is because...
Read moreDetailsAs a lawyer, one is always surprised at how sometimes certain legal topics cyclically resurface in courts. At least this...
Read moreDetailsIntroduction: The Importance of Commercial Courts for International Clients As an attorney representing a wide range of clients doing business...
Read moreDetailsToday, the ECJ has taken a highly interesting decision on trade mark law, which could well have the potential to...
Read moreDetailsThere is already a lot of content on my blog about the question of whether and when influencers and streamers...
Read moreDetailsIn the meantime, a large amount of information for esports teams, esports players, streamers and influencers have come together on...
Read moreDetailsIntroduction As a lawyer with a history in the gaming sector, I often come across cases involving blocked gaming accounts....
Read moreDetailsWhat is it all about? As we have often read here on the blog, blockchains (no matter from which provider...
Read moreDetailsNo-code and low-code platforms enable rapid software development without extensive manual programming. Applications are increasingly being developed on the basis...
Read moreDetailsIn this exciting podcast episode, we delve into the fascinating world of IT start-ups and find out why an experienced...
Read moreDetailsIn this video, I talk a bit about transparent billing and how I communicate what it costs to work with...
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