What must be included in a marketing contract for influencers?

Here on the blog, I have already provided many tips and advice on drafting contracts in influencer marketing. Today I would like to focus specifically on the contracts between advertisers and influencer agencies.

My individual sample contracts

Based on my more than 25 years of experience as a lawyer and entrepreneur in the advertising and marketing sector, I offer customized contract templates for cooperation between advertising clients and influencer agencies. These templates take all relevant aspects into account and can be adapted to specific needs

Comprehensive clauses for all eventualities

My sample contracts contain detailed clauses on all the key points of such a collaboration:

• Definitions of the contracting parties and campaign description
• Agency’s scope of services regarding influencer selection and content creation
• Remuneration, payment modalities and advances for the agency
• Rights and obligations of both parties
• Regulations on intellectual property rights to the content
• Confidentiality agreements
• Liability issues and warranties
• Compliance with legal requirements such as labeling obligations
• Terms, notice periods and dispute resolution

By using my tried and tested contract templates based on decades of experience, advertising clients can create clarity about the legal framework of an influencer campaign right from the start. All relevant points are covered so that no aspects are overlooked. Contact me for a non-binding offer for my customized influencer contract templates between advertisers and agencies. I customize the templates to your individual needs in order to create a solid legal basis for a successful campaign.

Avoid legal pitfalls

Invest in professional contract documents and protect yourself and your customers from legal pitfalls in influencer marketing. With my comprehensive contract templates tailored to your requirements, you can start working with influencer agencies without hesitation.Take advantage of my many years of expertiseAs an experienced lawyer and entrepreneur in the advertising and marketing sector, I understand the challenges and risks that can come with influencer campaigns. Let us work together to protect your interests in the best possible way and put the success of your campaigns on a solid legal footing.

Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.