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Rechtsanwalt Marian Härtel - ITMediaLaw

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Rechtsanwalt Marian Härtel - ITMediaLaw

Withholding tax and Google Ads

7. November 2022
in Tax
Reading Time: 1 min read
0 0
A A
0
risk 1027880 1280

On Saturday I reported in detail on the issue of withholding tax on Google Ads / Adwords. Although I was aware that the topic is hotter than perhaps many suspect and that the topic should be known to almost no one, the amount of reactions then surprised me.

Since the topic has generated a number of inquiries from new clients, I have discussed the topic with a number of colleagues, and the current view is that there is definitely a need for action. The issue should not be underestimated.

The reason is clear.

As mentioned above, a tax audit can cover a longer period of time and therefore also affect larger advertising sums. Moreover, such topics are very convenient for tax auditors. A liability notice is issued quickly and, in case of doubt, enforced even faster. On the other hand, defending yourself against the liability notice can be expensive and lengthy. Outcome: difficult to predict.

After numerous conversations, I can therefore only absolutely advise to take advantage of a consultation on the subject to see what might be necessary steps. As a minimum, provisions for possible claims must be made.

In any case, it can be fatal to ignore the issue. This applies in particular to companies that may book advertising FOR others with Google and in the worst case (depending on how the contracts with the customers or the payment flows look) are left sitting on a loss for an action that has not even brought them their own business advantage. If necessary, offers/contracts/legal relationships should be adjusted here or own customers informed.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: BeratungGoogleHaftungVerträge

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
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