• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Influencer: LG Frankfurt on the question of business action

30. April 2019
in Competition law
Reading Time: 2 mins read
0 0
A A
0
influencers 3151032 1920

The series of decisions on influencer marketing continues and after the Munich Regional Court yesterday, a decision by the Frankfurt Regional Court has now been announced. In both cases, it also revolves around the question of when an influencer has a business act. Only then can the UWG be relevant.

The Frankfurt Regional Court expressly contradicts the Hagen Regional Court, whose judgment I have discussed here.

A commercial act is therefore […] not to be seen solely in the mere linking to websites of third-party trademark owners or companies; […] Rather, further objective circumstances must be added which can no longer be explained by purely private action and therefore suggest that the applicant itself is acting in a commercial capacity.

For this reason, among others, the court refused to issue a preliminary injunction in favor of the Verband Sozialer Wettbewerb in the present case.

However, this is certainly a legal view, which is unlikely to withstand judicial scrutiny. It is true that the examination of whether there is a commercial activity is always a question of individual cases. In the present case, however, the defendant had more than 5,000 followers. However, the Landgericht Frankfurt am Main, in the light of the case-law relating to Ebay and the sale of similar objects, did not want to invoke that circumstance alone. In this respect, the court also tends to err on the fact that payment is required to do business. The will and the intention are already sufficient. Similarly (here) it is often overlooked that even a gain from an act is not a prerequisite for the commercial nature.

However, a front seems to be developing from courts which decide rather restrictively on the question of whether Paragraph 5a(6) of the UWG becomes the new horror of influencers. However, the amount of dishes that influencers take on the candie stake is much larger. Since the VSW is known for taking the proceedings to the Federal Court of Justice, it is to be hoped that there will be clarification at some point. Until then, influencers of all kinds, whether on Twitter, Instagram, YouTube or Twitch, should definitely seek legal advice to reduce the risk of a warning. The VSW and other associations are currently VERY active in this matter.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: Case lawEBayEntscheidungenFederal courtFrankfurtFrankfurt am Main District CourtInfluencerInstagrammarketingTwitchTwitterWarningYouTube

Weitere spannende Blogposts

Influencer/Sneaky Advertising on Twitter

judge plays videogames in his spare time
17. January 2019

On the subject of influencer advertising, I've already said quite a bit here on the blog and in recently pointed...

Read moreDetails

Jurisdiction agreements in influencer contracts

Jurisdiction agreements in influencer contracts
19. December 2023

In my current legal practice, I am currently working on a case that deals with the issue of jurisdiction agreements...

Read moreDetails

NFT and esports: an additional income opportunity or high legal hurdles?

What is “digital property” and how can I benefit from it?
16. May 2023

Introduction to NFTs and Digital Assets Non-fungible tokens (NFTs) are an emerging area of digital assets based on blockchain technology....

Read moreDetails

Startup financing through tokenized profit participation rights and related financing options.

Startup financing through tokenized profit participation rights and related financing options.
7. November 2022

Introduction In Germany, startups still try to finance themselves in the classic way: Business Angel, capital from Friends & Family,...

Read moreDetails

What are NFT? A small overview

What are NFT? A small overview
7. November 2022

What exactly NFTs (or digital assets) are is still a matter of considerable dispute among legal experts. And it sometimes...

Read moreDetails

Attention when using advertising cookies, especially across websites!

ECJ: Cookies require explicit consent of users
4. January 2023

The use of advertising cookies, especially across websites, quickly constitutes a violation of the GDPR and can lead to warnings....

Read moreDetails

How writing blog articles helps with my continuing education

How writing blog articles helps with my continuing education
14. February 2023

By now I have written almost 1000 blog articles here on the blog about IT law, copyright law, competition law,...

Read moreDetails

BGH: Women also gamble on first-person shooters

BGH: Women also gamble on first-person shooters
12. March 2019

In a file-sharing case, the Federal Court of Justice has ruled that a woman is eligible as the perpetrator of...

Read moreDetails

German courts have jurisdiction at .de Domain

German courts have jurisdiction at .de Domain
20. March 2019

Time and again, especially with international Internet portals, the question arises as to whether German courts have jurisdiction, for example...

Read moreDetails
Eigentum an Software – Wem gehört eigentlich der Code?
Copyright

Eigentum an Software – Wem gehört eigentlich der Code?

14. July 2025

Während ich an meinem eigenen WordPress-Plugin code, taucht immer wieder eine Frage auf: Gehört mir diese Software wirklich? Im Alltagsverständnis...

Read moreDetails
Startup ohne Entwickler?

Startup ohne Entwickler?

8. July 2025
Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

7. July 2025
So langsam nimmt der Shop Form an

So langsam nimmt der Shop Form an

3. July 2025
Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

2. July 2025

Podcastfolge

Legal challenges when implementing confidential computing: data protection and encryption in the cloud

Smart Contracts und Blockchain

22. December 2024

In dieser fesselnden Podcast-Episode tauch ich tief in die Welt der Blockchain-Technologie und Smart Contracts ein. Die 25-minütige Folge beleuchtet,...

Read moreDetails
Blick in die Zukunft: Wie Technologie das Recht verändert

Blick in die Zukunft: Wie Technologie das Recht verändert

18. February 2025
Rechtliche Herausforderungen und Chancen durch KI-Influencer und virtuelle Mitarbeitende

Rechtliche Herausforderungen und Chancen durch KI-Influencer und virtuelle Mitarbeitende

19. April 2025
Rechtliche Basics für Startup-Gründer – So startest du auf der sicheren Seite!

Rechtliche Basics für Startup-Gründer – So startest du auf der sicheren Seite!

1. November 2024
Auf der dunklen Seite? Ein Rechtsanwalt im Spannungsfeld innovativer Startups

Auf der dunklen Seite? Ein Rechtsanwalt im Spannungsfeld innovativer Startups

25. September 2024

Video

Mein transparente Abrechnung

Mein transparente Abrechnung

10. February 2025

In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...

Read moreDetails
Faszination zwischen und Recht und Technologie

Faszination zwischen und Recht und Technologie

10. February 2025
Meine zwei größten Herausforderungen sind?

Meine zwei größten Herausforderungen sind?

10. February 2025
Was mich wirklich freut

Was mich wirklich freut

10. February 2025
Was ich an meinem Job liebe!

Was ich an meinem Job liebe!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung