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Rechtsanwalt Marian Härtel - ITMediaLaw

Newzoo Esport Report

7. November 2022
in Esport and politics, Esport Business, Law and Esport
Reading Time: 2 mins read
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A A
0
newzoo logo400x200 01 384x192 1

Newzoo has published the Global Esports Market Report 2019. It provides a detailed look at the economics of Esports – globally and by region – as well as a realistic assessment of future potential in terms of trends, audiences, franchises and revenue streams.

 

newzoo esports revenue streams global feb2019

Accordingly, the billion sales mark is to be exceeded for the first time in 2019, representing year-on-year growth of +26.7%. Approximately 82% of the total market ($897.2 million) will come from endemic and non-endemic brand investments (media rights, advertising and sponsorship). The single largest revenue source worldwide is sponsorship, which will generate $456.7 million in 2019. By far the fastest-growing revenue source for esports is media rights. Esports will reach a total of around 450 million people in 2019, a year-on-year growth of +15.0%. This audience will consist of approximately 200 million Esports enthusiasts (+16.3% year-over-year growth) and approximately 250 million casual viewers (+14.0% year-over-year growth). Average revenue per fan is expected to increase to $6.02 by 2022.

The e-sports market is expected to reach $1.8 billion by 2022, with Newzoo estimating as much as $3.2 billion in the optimistic scenario.

China will generate $210 million in sales in 2019, overtaking Western Europe as the second largest region by sales. The country is known for the growing popularity of esports on mobile devices, including casual titles. North America will once again be the largest e-sports market with revenues of over $400 million, thanks in part to a revenue rate of over $17 per fan.

 

newzoo esports audience global feb2019

At 6,000 euros per year, the annual reports are no bargain, but they are probably required reading for professional companies in the industry. More information can be found here.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AdvertisingAGBFireE-sportsEsportEsportsInformationInvestmentKISponsorTest

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
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    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
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