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ITMediaLaw - Rechtsanwalt Marian Härtel
Home Law on the Internet

Affiliate links must be marked – otherwise sneaky advertising!

16. July 2019
in Law on the Internet
Reading Time: 1 min read
0 0
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marketing 998561 1280

When I reported on influencers and streamers, I keep hearing that courts would treat new media unfairly and that veteran magazines would be able to operate and run unheard of.

A recent ruling by the Higher Regional Court of Dresden shows that this is not correct. The latter condemned the magazine Finanztip for stealth advertising for the use of affiliate links or, more precisely, for omitting unmarked commercial content and misleading information.

The comparison calculator for electricity and gas on the online presence of Finanztip shows offers from energy providers, which are provided with affiliate links, for which the magazine receives commission as the provider of the calculator, if a consumer receives new energy supply contracts. Because the website did not sufficiently make the commercial content known, the OLG classified this as an unfair commercial act.

The District Court of Leipzig dismissed the action, citing media privilege. This was collected by the Higher Regional Court and imposed the same obligations on the operator, also as a non-profit limited liability company, as all media operators.

Tags: CommissionConsumerDresdenHigher Regional Court DresdenInfluencerLawsuitVerträge

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  • Informationen
    • Ideal partner
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      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
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    • Booking as speaker
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