Marian Härtel
Filter nach benutzerdefiniertem Beitragstyp
Beiträge
Wissensdatenbank
Seiten
Filter by Kategorien
Archive
Archive - Old blogposts
Blockchain and law
Blockchain and web law
Blockchain Law
Competition law
Copyright
Corporate
Data protection Law
Esport and politics
Esport Business
Esports
EU law
Featured
Internally
Investments
Labour law
Law and Blockchain
Law and computer games
Law and Esport
Law on the Internet
Law on the protection of minors
News in brief
Online retail
Other
Tax
Uncategorized
Warning
Web3 Law
Youtube video
Just call!

03322 5078053

Affiliate links must be marked - otherwise sneaky advertising!

When I reported on influencers and streamers, I keep hearing that courts would treat new media unfairly and that veteran magazines would be able to operate and run unheard of.

A recent ruling by the Higher Regional Court of Dresden shows that this is not correct. The latter condemned the magazine Finanztip for stealth advertising for the use of affiliate links or, more precisely, for omitting unmarked commercial content and misleading information.

The comparison calculator for electricity and gas on the online presence of Finanztip shows offers from energy providers, which are provided with affiliate links, for which the magazine receives commission as the provider of the calculator, if a consumer receives new energy supply contracts. Because the website did not sufficiently make the commercial content known, the OLG classified this as an unfair commercial act.

The District Court of Leipzig dismissed the action, citing media privilege. This was collected by the Higher Regional Court and imposed the same obligations on the operator, also as a non-profit limited liability company, as all media operators.

Marian Härtel

Marian Härtel

Marian Härtel is a lawyer and entrepreneur specializing in copyright law, competition law and IT/IP law, with a focus on games, esports, media and blockchain.

Phone

03322 5078053

E‑mail

info@rahaertel.com