• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

AI in startups: More than just text generators

2. October 2023
in Other
Reading Time: 5 mins read
0 0
A A
0
ai generated g63ed67bf8 1280
Key Facts
  • Bits & Pretzels: The conference showed that start-ups are increasingly relying on artificial intelligence.
  • Diversity of AI applications: AI extends far beyond text generators, with many areas benefiting from its implementation.
  • Legal advice: Legal experts must deal intensively with AI in order to provide sound advice.
  • Liability: Unclear liability issues in cobotic decisions require legal clarity, especially in financial and safety-related contexts.
  • Data protection: Strict regulations such as the GDPR pose challenges when it comes to protecting personal data in AI applications.
  • Ethical aspects: AI systems must be developed in a non-discriminatory manner to ensure fair decisions.
  • Compliance: Companies must fulfill legal requirements, which vary depending on the industry, and work closely with AI developers.

Last week it was a bit quieter here on the blog. The reason is that I was on the road at the Bits & Pretzels conference and had some big mandates to work off. But today, on the bridge day, I want to take the opportunity to share some of the learnings from Bits & Pretzels with you. One of the most noticeable themes at the conference was that felt every third to fourth startup was somehow involved with AI (artificial intelligence). And no, it wasn’t just about ChatGPT or other text generators.

Content Hide
1. Examples of AI applications apart from text generation
2. Legal challenges in AI applications
3. Conclusion: Why I am your contact for AI legal issues
3.1. Author: Marian Härtel

It is important to understand that ChatGPT is “just” a Language Model (LLM). Although text generators like ChatGPT are impressive, they represent only a small part of the wide range of AI applications. It also emerged from many discussions at the conference that few lawyers can offer the expertise and legal knowledge to deal with such complex issues. This underscores the need for legal experts to engage more intensively with the multi-faceted aspects of AI in order to adequately advise startups and established companies.

Examples of AI applications apart from text generation

From the conversations at the Bits & Pretzels conference, I’d like to summarize some examples of how AI is being applied in different areas:

  • Image recognition: AI systems can identify objects, people or even diseases from images. This is particularly useful in medicine for early detection of diseases. This technology is also used in retail for automated checkout systems.
  • Autonomous vehicles: AI algorithms control self-driving cars and optimize traffic flow. This could reduce the number of traffic accidents and lower CO2 emissions.
  • Healthcare: From diagnosis to treatment planning, AI is playing an increasingly important role. AI can, for example, analyze MRI images and assist doctors in making diagnoses.
  • Financial market analytics: AI can identify complex patterns in financial data. This enables better investment decisions and can contribute to the early detection of financial crises.
  • Energy optimization: AI systems can optimize energy consumption in buildings or entire cities. This is not only cost-efficient, but also environmentally friendly.
  • Agriculture: AI can increase farm yields. By analyzing weather data and soil conditions, harvest times can be optimally planned.
  • Environmental monitoring: AI can be used to monitor environmental impacts such as air quality. This is critical for public health and urban planning.
  • Cybersecurity: AI can detect unusual activity on the network and initiate immediate defensive measures. This is crucial for the protection of sensitive data.
  • Supply chain management: AI can increase supply chain efficiency. By predicting supply bottlenecks, companies can take proactive action.
  • Customer service: In addition to simple chatbots, there are also providers with highly complex speech synthesis that are turning the working world upside down. This allows for faster response time to more complex concerns and human-like interaction.
  • Speech recognition: AI can convert human speech into text and vice versa. This is useful for the development of assistance systems and translation software.
  • Emotion recognition: AI can recognize human emotions based on facial expressions or speech patterns. This has applications in psychology and marketing.
  • Weather forecasting: AI can analyze large amounts of weather data and make more accurate predictions. This is critical for agriculture and contingency planning.
  • Music and movie recommendations: AI can analyze a user’s tastes and make personalized recommendations. This increases user engagement and dwell time.
  • Quality control in production: AI can monitor the quality of products in real time. This reduces the error rate and saves costs for companies.
  • AI radio stations: AI can curate music and news to create personalized radio stations. This allows for a more personalized listening experience and can increase the station’s reach.
  • Sports analytics: AI can analyze player performance and strategies to give coaches better insights. This can improve the team’s performance and lead to more wins.
  • E-commerce: AI can analyze buying behavior and generate personalized offers. This increases the conversion rate and sales for online retailers.
  • Traffic management: AI can analyze and optimize traffic flows to reduce congestion. This improves mobility in cities and reduces CO2 emissions.
  • Text analytics for scientific research: AI can analyze large volumes of scientific texts to identify trends and findings. This accelerates research and promotes scientific discovery.

 

And these are just examples of startups that I ran across at Bits & Pretzels and in the last few weeks during my daily work and research. AI will impact every business and AI is much more than just ChatGPT.

Legal challenges in AI applications

In addition to the many opportunities AI offers, there are also a number of legal challenges that should not be ignored:

  • Liability for AI acting incorrectly: Who is liable when an AI makes incorrect decisions? Is it the developer, the user, or even the AI itself? This issue is particularly relevant when there is financial loss or even personal injury. In many jurisdictions, liability is not yet clear, leading to uncertainty in the application of AI. Companies therefore need to be very careful and possibly take out additional insurance.
  • Data protection: AI systems often process large amounts of personal data. How is data protection ensured? The GDPR in the EU imposes strict requirements on the processing of personal data. AI systems must be designed to comply with privacy regulations, which can be a challenge for developers. In addition, data storage must be transparent and secure.
  • Ethics and discrimination: AI systems can adopt developers’ unconscious biases. How do you ensure that AI follows ethical principles? It is important that AI systems are programmed not to make discriminatory decisions. This requires careful selection of training data and constant monitoring of AI decisions.
  • Intellectual property: Who owns the intellectual property in an AI-generated idea or product? This question is becoming more relevant as AI increasingly takes on creative tasks. It is unclear whether an AI-generated work can be copyrighted or whether protection is due to the developer of the AI or the user of the AI.
  • Contract law: How are contracts drafted that involve AI applications? This is particularly relevant when AI is used in business processes. Contracts must clearly define which party is responsible for which aspects of the AI application, including potential errors or failures.
  • Compliance and regulation: AI applications must comply with a wide range of regulatory requirements, which can vary by industry. This requires close collaboration between developers, legal departments, and regulators to ensure that the AI application complies with legal requirements.
  • Transparency and traceability: AI systems are often “black boxes” whose decision-making is not easily traceable. This can be problematic in legal disputes, especially when it comes to justifying AI decision making.
  • Security and cyberattacks: AI systems are not immune to cyberattacks. An attack on an AI system can have serious consequences, especially if the system is used for critical infrastructure such as energy supply or healthcare.
  • International legal framework: AI is a global technology, but legal frameworks can vary from country to country. This presents a challenge for companies that want to offer their AI applications internationally.
  • Labor law: With increasing automation through AI, many jobs could become redundant. This raises questions about labor law, particularly with respect to terminations and retraining.

 

Conclusion: Why I am your contact for AI legal issues

The year 2023 has brought some interesting developments in the technology industry. In particular, the so-called “crypto winter” has led to the relevance of blockchain in my mandate structure, by providers of AI solutions, has been significantly overtaken. I have already dealt intensively with a variety of legal issues that go far beyond the topics of text generation. From liability issues in autonomous vehicles to privacy and compliance in AI-driven healthcare systems, I have the expertise to advise you or your company in these complex and rapidly evolving areas of law.

So if you’re facing the challenge of navigating the legal aspects of AI applications, I’d be happy to engage in conversation with you. Of course I am always open for further mandates. I bring not only legal expertise, but also many years of experience as an entrepreneur to offer you holistic solutions.

I look forward to exciting discussions and, of course, to new mandates. Let’s master the legal challenges of the AI world together!

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AnalyseAutomationBlockchainBlogChatGPTComplianceContract lawDeveloperDevelopmentEntscheidungenEuGDPRHaftungIntellectual propertyKILabour lawLegal challengesLegal issuesManagementmarketingModelPrivacyRegulationSicherheitStartupsTechnologyTransparencyVerträge

Weitere spannende Blogposts

Agencies: Attention, ideas not protected!

Agencies: Attention, ideas not protected!
31. May 2019

For this reason, I would like to draw attention today to a problem that repeatedly falls on the feet of...

Read moreDetails

Cheating in esport: Can I monitor employees?

Cheating in esport: Can I monitor employees?
6. December 2019

For numerous reasons, the topic of cheating in esports is currently very hot and controversial. But can I actually track...

Read moreDetails

StaRUG – New obligations also for start-ups and small businesses

New reporting requirements for trading platforms through the PStTG
4. August 2024

The Act on the Stabilization and Restructuring Framework for Companies, StaRUG for short, is part of the Restructuring and Insolvency...

Read moreDetails

Vision of contract execution: how smart contracts could shape the future of payments and legal processes

Vision of contract execution: how smart contracts could shape the future of payments and legal processes
19. October 2023

Introduction Technology is rapidly evolving and opening doors to new opportunities in the legal field, a development that always fascinates...

Read moreDetails

Tax liability for “Play to Earn” games

Tax liability for “Play to Earn” games
5. December 2022

Introduction From the first game console in 1972 to millions of games on the smartphone, a lot has changed in...

Read moreDetails

Digistore24 is liable for infringements of competition law by its clients

1af488a272d1cfb788f65cc7e6bd1023
13. August 2024

Digistore24 is liable for infringements of competition law by its clients In a recent ruling, the Higher Regional Court of...

Read moreDetails

Facebook may block accounts without clear names

Facebook/Instagram: Court deliveries also permitted in German!
7. November 2022

The Munich Higher Regional Court ruled that Facebook was entitled to prohibit the use of pseudonyms and justified this primarily...

Read moreDetails

Rewarded Ads in Children’s Games?

Rewarded Ads in Children’s Games?
15. June 2019

Almost unnoticed, the Bavarian State Agency for New Media published a new version of the joint youth protection guidelines (JuSchRiL)...

Read moreDetails

The legal nature of license keys on the blockchain

The legal nature of license keys on the blockchain
17. May 2024

License keys have long been used in the software industry to control and monetize the use of programs. The purchaser...

Read moreDetails
Privacy by default

Privacy by default

16. October 2024

Privacy by default is a fundamental principle of data protection law that is enshrined in the European Union's General Data...

Read moreDetails
Datenschutzerklärung

Datenschutzerklärung

1. July 2023

NDA – non-disclosure agreement

25. June 2023
legal framework for crowd sensing projects data protection and remuneration models for participatory sensor networks

Termination

24. June 2023
Howey test

Blockchain law

24. June 2023

Podcast Folgen

43a60cb39d7ea477ac8f3845c1b7739c

Legal advice for start-ups – investments that pay off

8. December 2024

This episode of the ITmedialaw.com podcast is all about the importance of legal advice for startups. Host Marian Härtel talks...

75df8eaa33cd7d3975a96b022c65c6e4

Life as an IT lawyer, work-life balance, family and my career

26. September 2024

In this captivating episode of my IT Medialaw podcast, I, Marian Härtel, share my personal journey as a passionate IT...

d5e1e6cad87cb839a9e23af79034bd94

AI in the legal system: Towards a digital future of justice

16. October 2024

In this fascinating podcast episode, we take a deep dive into the world of artificial intelligence (AI) and its impact...

7c0b449a651fe0b81e5eec2e23515012 2

Copyright in the digital age

15. January 2025

This insightful 20-minute podcast episode by and with me explores the complex topic of copyright in the digital age. The...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung