• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
ITMediaLaw - Rechtsanwalt Marian Härtel
Warenkorb
Plugin Install : Cart Icon need WooCommerce plugin to be installed.
  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
ITMediaLaw - Rechtsanwalt Marian Härtel
Home Competition law

Attention to advertising with emergency service or similar

7. November 2022
in Competition law
Reading Time: 2 mins read
0 0
A A
0
emergency 1137137 1280
Key Facts
  • No misleading advertising: Group practice may not create the impression of an emergency service provided by a statutory health insurance physician.
  • Cologne Higher Regional Court ruling: Decision made on March 6, 2020.
  • Plaintiff: North Rhine Dental Association demanded injunction against Cologne group practice.
  • Weak transparency: The emergency service notice was only visible by scrolling.
  • Legal information: Objectively correct information can still be misleading.
  • Decision: Internet address and advertising led to misconceptions among patients.
  • Appeal: The Senate did not allow an appeal against the judgment.

A dental group practice may not create the impression by advertising on a website that its own emergency service is the emergency service provided by a panel physician. This was decided by the 6th Civil Senate of the Cologne Higher Regional Court in March.

The plaintiff, the North Rhine Chamber of Dentists, filed a claim for injunctive relief against a joint practice in Cologne. The dentists had advertised their own emergency service on their website during evening hours and weekends. At the bottom of each page was a note stating that this was not the emergency service of the plaintiff or the Association of Statutory Health Insurance Dentists.

The plaintiff had taken the view that the defendant’s advertising on its website was misleading. It is understood that the offer is an emergency service organized under public law. This impression is not dispelled by the note at the bottom of the page. Moreover, this is only visible by “scrolling”.

In its judgment of March 6, 2020, the 6th Civil Senate of the Cologne Higher Regional Court ordered the defendants to cease and desist, thus partially modifying the first-instance decision of the Cologne Regional Court. The specific design of the defendant’s website was misleading within the meaning of § 5 para. 1 sentence 2 no. 1 UWG. Even a legally permissible and thus objectively correct statement can be misleading if it leads to a misconception in the minds of the persons addressed, which could influence their business behavior. The defendant’s advertising statement is directed at potential patients who may be suffering from pain or third parties who are looking for emergency dental services. The Internet address used by the defendants does not indicate that it is the website of a practice or a dental clinic. Rather, the domain name was very general. Therefore, the impression is not far away that it is about the (dentist ) doctors who are organized in the plaintiff and thus also about the emergency service organized by the plaintiff. The emergency service offered by the defendants is particularly highlighted on the page, without it being apparent that the defendants are thereby solely advertising the emergency service organized by themselves. The correction at the end of the page is not presented in connection with the eye-catcher and therefore does not justify a different result.

The Senate has not allowed an appeal against the judgment

Tags: Domaininternet

Weitere spannende Blogposts

ITMediaLaw no trademark infringement ;-)

International trademark application at WIPO
7. November 2022

As a lawyer, I mainly deal with issues of IT law and media law, advising startups, streamers, influencers and other...

Read moreDetails

Google must also read emails – imprint obligation

medienrecht
7. November 2022

Anyone offering services on the Internet must provide an imprint in accordance with § 5 of the German Telemedia Act....

Read moreDetails

Data protection information according to DSGVO/GDPR

Data protection information according to DSGVO/GDPR
7. November 2022

One of my clients recently received a large data protection request regarding his personal data. Since I do advise my...

Read moreDetails

Public consultation on copyright reform

copyright
7. November 2022

The Federal Ministry of Justice and for Consumer Protection (BMJV) is conducting a public consultation on the implementation of the...

Read moreDetails

BGH decides on Wikipedia and museum photographs

ECJ: Advocate General assesses sampling as copyright infringement
7. November 2022

And another BGH decision today, shortly before Christmas. However, it is not really a surprise ;) Thus, the latter ruled...

Read moreDetails

Gamertag/Nickname “stolen”, what can be done?

Gamertag/Nickname “stolen”, what can be done?
15. October 2019

The problem with stolen gamertags In recent months, more and more clients, especially well-known streamers, have approached me because their...

Read moreDetails

Small summary – Blizzard vs. Bossland

Small summary – Blizzard vs. Bossland
1. January 2018

This is an archive post of a blog article from before 2018, from the website www.rahaertel.com. The set date does...

Read moreDetails

Berlin Administrative Court rehabilitates Jusprog – provisionally

Berlin Administrative Court rehabilitates Jusprog – provisionally
7. November 2022

This is currently good news for streamers and YouTubers, as well as everyone who has to face youth protection issues...

Read moreDetails

Courts overturn IP block on illegal gambling

Lottery brokerage/gambling/betting on the Internet without permission?
17. February 2023

Despite the new State Gambling Treaty and a trend in recent years for courts to affirm repayment claims by customers...

Read moreDetails
compliance strategies for regtech start ups developing legally compliant solutions for the financial sector

Legal Tech

29. March 2025

Definition and areas of application of legal tech Legal tech (legal technology) encompasses the use of modern technologies, in particular...

Read moreDetails
Right of First Offer (ROFO)

Right of First Offer (ROFO)

16. October 2024
nachrangiges darlehen 1

Subordinated loan

25. June 2023
No-shop clause

No-shop clause

16. October 2024
Dark Patterns

Dark Patterns

16. October 2024

Podcast Folgen

Rechtssichere Influencer-Agentur-Verträge: Strategien zur Vermeidung unerwarteter Kündigungen

Rechtssichere Influencer-Agentur-Verträge: Strategien zur Vermeidung unerwarteter Kündigungen

19. April 2025

Anna und Max sprechen in dieser Episode über typische Fallstricke und Gestaltungsmöglichkeiten bei Verträgen zwischen Influencern und Agenturen. Im Mittelpunkt...

Rechtliche Herausforderungen und Chancen durch KI-Influencer und virtuelle Mitarbeitende

Rechtliche Herausforderungen und Chancen durch KI-Influencer und virtuelle Mitarbeitende

19. April 2025

In dieser Episode wird die rechtliche Einordnung von virtuellen Mitarbeitenden und KI-Influencern im Marketing untersucht. Der Fokus liegt auf den...

eda7ba83 c559 4e68 8441 41159a0751f3

Blitzskalierung und rechtliche Herausforderungen: Der Balanceakt für Startups

20. April 2025

In dieser Episode sprechen Anna und Max über die rechtlichen Herausforderungen von Blitzskalierung und disruptiven Geschäftsmodellen. Am Beispiel von Plattformen...

Web3, Blockchain und Recht – Eine kritische Bestandsaufnahme

Web3, Blockchain und Recht – Eine kritische Bestandsaufnahme

25. September 2024

  In dieser aufschlussreichen Episode des ITmedialaw-Podcasts wird ein tiefgehender Blick auf die Schnittstelle von Web3, Blockchain-Technologie und Recht geworfen....

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung