• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

BayLDA takes action against websites with Google Analytics

2. December 2019
in Law on the Internet
Reading Time: 2 mins read
0 0
A A
0
gui 2311261 1280
Key Facts
  • Website operators must analyze visitor frequency, user behavior and user origin.
  • Tracking requires the consent of website visitors for the processing of their user data.
  • Consent must be based on complete information and must be given by active action on the part of the user.
  • The use of Google Analytics requires current legislation and may only take place with consent.
  • Website operators without consent risk data protection violations and severe fines.
  • The BayLDA plans to take active action against violations by Google Analytics.
  • Competitors are already using warning letters to take action against these data protection violations.

Those who operate a website usually want to know how often it is visited, whether there are regular users, from which countries they come and what the usage behavior is on the site.

There are also some entries on this topic on my blog.

However, if the user behavior is not only used for its own purposes, but is transferred to other places in order to be used to create a comprehensive “internet profile” of the website visitor, one speaks of tracking; and according to the Bavarian State Office for Data Protection, website operators require the consent of website visitors.

Consent is only available and is only effective if the users are fully informed about the planned processing of their user data (e.g. who receives which data for what purpose) and then have clearly consented. In other words, effective consent requires an active action by the user. This is in line with the current development on cookies(see my articles on this here).

Many website operators refer to old, long outdated and withdrawn publications when integrating Google Analytics or comparable analysis tools. However, the product Google Analytics has been developed in recent years in such a way that Google grants itself the right to use the data of website visitors for its own purposes.

Therefore, those who use functions that require consent may no longer use these functions with website visitors until they have declared effective consent.

Website operators who track users without consent commit a data breach, which can be punished with a hefty fine. From the current advance of the BayLDA it can be seen that this will soon also take action against Google Analytics violations itself. Competitors are already doing this by means of warnings.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AnalyseBlogDevelopmentGoogleinternetKIPrivacyWarning

Weitere spannende Blogposts

Uber loses once again at LG Frankfurt a.M.

law 1898963 1280
20. December 2019

Uber's mediation of rides to car rental companies is anti-competitive, the district court's board said. In Uber's business model, the...

Read moreDetails

Attention to advertising with emergency service or similar

Attention to advertising with emergency service or similar
7. November 2022

A dental group practice may not create the impression by advertising on a website that its own emergency service is...

Read moreDetails

News about esports, streamers and influencers

News about esports, streamers and influencers
9. July 2019

In the meantime, a large amount of information for esports teams, esports players, streamers and influencers have come together on...

Read moreDetails

The Mysterious World of IT Law in EU ;-)

Privacy policy
24. July 2023

It's Monday morning and I just came across a graphic that shows that as an IT company you can hardly...

Read moreDetails

FIFA in Austria = gambling?

FIFA in Austria = gambling?
13. March 2023

In keeping with the numerous rulings and developments in gambling law that can be found sufficiently here on the blog,...

Read moreDetails

Digitization in medium-sized businesses: opportunities and legal hurdles

Digitization in medium-sized businesses: opportunities and legal hurdles
4. September 2023

Introduction Digitization has become a central topic in business in recent years, which is also manifested in the increasing number...

Read moreDetails

Router compulsion with Internet provider = illegal

routerzwang bei internetanbieter rechtswidrig
7. November 2022

The Regional Court of Koblenz has ruled that an Internet provider may no longer give the impression that one of...

Read moreDetails

Austrian court ruling against “Counter-Strike” lootboxes: a precedent for Germany?

Austrian court ruling against “Counter-Strike” lootboxes: a precedent for Germany?
18. December 2023

Austrian court ruling against "Counter-Strike" lootboxes: a precedent for Germany? A recent court ruling in Austria has caused a stir...

Read moreDetails

BGH: There are no negative interest rates

BGH considers Uber Black to be anti-competitive
15. May 2023

In its ruling of May 9, 2023, the XI Civil Senate of the German Federal Court of Justice, which is...

Read moreDetails

IT-Recht

25. June 2023

Einleitung Das IT-Recht, auch bekannt als Recht der Informationstechnologie, ist ein interdisziplinärer Rechtsbereich, der sich mit den rechtlichen Aspekten der...

Read moreDetails
Geschäftsführung ohne Auftrag (GoA)

Geschäftsführung ohne Auftrag (GoA)

16. October 2024
Was ist eigentlich eine IP? In der Games, Musik und Film-Industrie!

Territorialitätsprinzip (Urheberrecht)

26. June 2023
Joint Development Agreement

Joint Development Agreement

16. October 2024
Joint venture

Joint venture

16. October 2024

Podcast Folgen

Rechtliche Beratung für Startups – Investitionen, die sich lohnen

Rechtliche Beratung für Startups – Investitionen, die sich lohnen

17. November 2024

In dieser Episode des ITmedialaw.com Podcasts dreht sich alles um die Bedeutung rechtlicher Beratung für Startups. Host Marian Härtel spricht...

Blick in die Zukunft: Wie Technologie das Recht verändert

Blick in die Zukunft: Wie Technologie das Recht verändert

18. February 2025

In der letzten Folge der ersten Staffel des ITmedialaw.com Podcasts werfen wir einen Blick in die Zukunft des Rechts im...

Die Rolle des IT-Rechtsanwalts

Die Rolle des IT-Rechtsanwalts

5. September 2024

In dieser spannenden Podcast-Episode tauchen wir ein in die faszinierende Welt der IT-Startups und erfahren, warum ein erfahrener Rechtsanwalt für...

Startups und Innovation in Deutschland – Herausforderungen und Chancen

Startups und Innovation in Deutschland – Herausforderungen und Chancen

25. September 2024

In dieser aufschlussreichen Podcast-Episode wird ein tiefgreifender Blick auf die Startup- und Innovationslandschaft in Deutschland und Europa geworfen. Die Diskussion...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung