• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Can Amazon view alternative products in search?

26. June 2019
in Online retail
Reading Time: 2 mins read
0 0
A A
0
p palais2013 mitbrunnen miletzki internet

The I.E. Civil Senate of the Federal Court of Justice, which is responsible for trademark law, among other things, has to decide whether an internet trading platform may use a trademark in advertisements in the context of a Google search, if the offer list linked to the ad is not only products of this brand, but also third-party products.

Sachverhalt:

The applicant is the manufacturer of waterproof bags and transport containers which it markets under the name Ortlieb. It relies on an exclusive licence on the German word mark ‘ORTLIEB’, which claims protection for bags for sport and leisure, among other things.

The defendants are companies of the Amazon group. The defendant of 1 is responsible for the technical operation of the website www.amazon.de. The defendant of 2 is a seller on this website and appears under the seller’s name “Amazon”.

The applicant objects to the fact that, when entering the search terms ‘Ortlieb bicycle bag’, ‘Ortlieb luggage bag’ and ‘Ortlieb Outlet’, advertisements appear in the Google search function using the sign ‘Ortlieb’, which appear with quotation lists on www.amazon.de in which, in addition to Ortlieb products, products from other manufacturers also appear. The applicant itself does not offer its products through the ‘amazon.de platform’. It considers that the advertisements linked to mixed lists of quotations are in breach of the right to the trade mark ‘ORTLIEB’ and claims the defendants for injunctive relief and reimbursement of pre-judicial costs.

Previous process history:

The district court upheld the action. The defendant’s appeal has been largely unsuccessful. The Court of Appeal held that the plaintiff was standing against the defendants in accordance with Paragraph 14(14) of the Court of Appeal. 2 No. 1, para. 5 Trademark G* injunctive relief. The defendants had used the sign ‘ORTLIEB’. Exhaustion in accordance with Section 24 para. 1 MarkenG** occurred only to the extent that the advertisements related to Ortlieb products. The trade mark’s origin-indicating function is affected by the presentation of products from other manufacturers as a “hit” to the expected offers of Ortlieb products. Due to the specific design of the advertisements, the traffic referred to expectthat, when clicked, it would only be shown suitable offers of the Ortlieb products advertised there. By linking to offers from products from other manufacturers, the defendants took advantage of the pilot function of the brand.

With their appeal, which has been approved by the Federal Court of Justice, the defendants continue to pursue their claims.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AmazonFederal courtGoogleInjunctive reliefinternetLawsuitLizenzTrademarks

Weitere spannende Blogposts

Frankfurt Regional Court: Form selection with Mr./Mrs. is discriminatory

Frankfurt Regional Court: Form selection with Mr./Mrs. is discriminatory
7. November 2022

A person who feels that he or she belongs to neither the female nor the male gender, but has to...

Read moreDetails

Blockchain in computer games – a new playing field for lawyers?

Blockchain in computer games – a new playing field for lawyers?
22. December 2022

Introduction: Blockchain and computer games - what do they have to do with each other? The use of blockchain technology...

Read moreDetails

No compensation for use in the event of revocation of a loan agreement concluded at a distance

No compensation for use in the event of revocation of a loan agreement concluded at a distance
7. November 2022

The ECJ has ruled that a borrower cannot claim compensation for use of amounts received in the course of performing...

Read moreDetails

Standard NFT and MiCAR

Standard NFT and MiCAR
7. November 2022

Do standard NFTs fall under the MiCAR crypto framework? Probably not. Neither the EU legislator nor local supervisory authorities, such...

Read moreDetails

OLG Frankfurt: No liability for lost profits when buying cryptocurrencies as a courtesy

Bitcoin trading not subject to licensing
15. May 2023

If a friend invests money of a friend with the friend's consent in different cryptocurrencies and exchange losses occur during...

Read moreDetails

Why work with a lawyer as a streamer?

youtube 3503481 960 720
30. January 2020

From last year's experience, I would like to accumulate in this article ten tips that YouTubers and streamers on the...

Read moreDetails

If top offer is advertised, top offer must also be offered

If top offer is advertised, top offer must also be offered
7. November 2022

The erroneously significantly too low mileage in a used car offer on an internet platform (2,040 km instead of 204,032...

Read moreDetails

Esports facilities and alcohol?

Esports facilities and alcohol?
17. July 2019

Even if esports men are more likely to be the energy drink consumers, locations such as esports bars or LAN...

Read moreDetails

OLG Munich: Deliveries to Facebook possible in German

OLG Munich: Deliveries to Facebook possible in German
13. November 2019

The problem of effective delivery If you want to enforce something for clients on Facebook or Instagram, but also on...

Read moreDetails
Contractual regulations for no-code/low-code software development
Other

Contractual regulations for no-code/low-code software development

21. May 2025

No-code and low-code platforms enable rapid software development without extensive manual programming. Applications are increasingly being developed on the basis...

Read moreDetails
Erotic content on OnlyFans: Copyright and personality rights protection for creators

Erotic content on OnlyFans: Copyright and personality rights protection for creators

20. May 2025
Goodbye hustle culture? Startup life between 24/7 grind and work-life balance

Goodbye hustle culture? Startup life between 24/7 grind and work-life balance

19. May 2025
Startup buzzwords 2025: Bullshit bingo in marketing German Introduction: Bullshit bingo in marketing German

Startup buzzwords 2025: Bullshit bingo in marketing German Introduction: Bullshit bingo in marketing German

18. May 2025
From the metaverse boom to AI euphoria – a tech lawyer in the hype cycle

From the metaverse boom to AI euphoria – a tech lawyer in the hype cycle

17. May 2025

Podcastfolge

247f58c28882e230e982fa3a32d34dea

Digital sovereignty: Europe’s path to a self-determined digital future

8. December 2024

In this exciting episode of the itmedialaw.com podcast, we take a deep dive into the highly topical subject of digital...

Read moreDetails
7c0b449a651fe0b81e5eec2e23515012 2

Copyright in the digital age

15. January 2025
43a60cb39d7ea477ac8f3845c1b7739c

Legal advice for start-ups – investments that pay off

8. December 2024
238a909c26a0302cbd4792cbd18e4922

Global challenges for start-ups – A legal guide

10. October 2024
d5ab3414c7c4a7a5040c3c3c60451c44

The metaverse – legal challenges in virtual worlds

26. September 2024

Video

My transparent billing

My transparent billing

10. February 2025

In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...

Read moreDetails
Fascination between law and technology

Fascination between law and technology

10. February 2025
My two biggest challenges are?

My two biggest challenges are?

10. February 2025
What really makes me happy

What really makes me happy

10. February 2025
What I love about my job!

What I love about my job!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung