• Latest
  • Trending
Online retailer: Notice of warranty of defects

Fortnite Fan article: Attention warning danger!

30. November 2018
BGH considers Uber Black to be anti-competitive

Distance learning, coaching and synchronous online formats

2. March 2026
Media outlets consider influencers law pointless

Manipulated QR codes and quishing

27. February 2026
AI agents as autonomous contractual partners?

AI agents as autonomous contractual partners?

26. February 2026
Platform cooperatives as a financing and business model

AI training data as an asset: accounting, IP strategy and exit factor

25. February 2026
Streaming setup, influencers and contract law

Influencers: when marketing suddenly becomes commercial agency law

18. February 2026
Insolvency administrator and access to tax office data?

NRW audits influencers – and suddenly normal rules apply?

12. February 2026
iStock 1405433207 scaled

Legal pitfalls in revenue-based financing for start-ups

12. February 2026
Streaming setup, influencers and contract law

Streaming setup, influencers and contract law

9. February 2026
Platform cooperatives as a financing and business model

Platform cooperatives as a financing and business model

8. February 2026
Frankfurt district court a.M. softens influencer jurisdiction

VAT on donations, gifts and “support” from influencers?

5. February 2026
Chamber Court on obligations to injuntture in the case of acts of third parties

Jurisdiction in the contract: one word too many, one word too few

4. February 2026
New info on the status of the State Media Treaty

Customer hotline and support in SaaS

2. February 2026
BGH considers Uber Black to be anti-competitive

BGH: FRAND objection fails due to lack of willingness to license

28. January 2026
marianregel

InformationCheck.de is live: side project for source-based classification of social media claims

22. January 2026
DPMA

Paid mods, fan guidelines and EULA: when monetization is possible

21. January 2026
Is an 8 year old allowed to be an Esport player?

LOI, term sheet, MoU, often binding for startups?

20. January 2026
What actually is an IP? In the games, music and film industry!

Freelancer paid, but still not getting rights?

19. January 2026
Affiliate links for streamers and influencers

Comparison sites as an SEO trick

16. January 2026
Reverse vesting

Vesting, good leavers, bad leavers – why a lack of regulations costs startups dearly

15. January 2026
ai generated g63ed67bf8 1280

AI guideline for agencies and external service providers

14. January 2026
  • Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Kurzberatung
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Fortnite Fan article: Attention warning danger!

30. November 2018
in Law and computer games, Law on the Internet
Reading Time: 3 mins read
0 0
A A
0
dsgvo 3449146 1920

Currently, I can only warn against offering unauthorized fan items from Fortnite, the manufacturer Epic Games, such as the replica of the Loot lama, mugs or stickers on trading platforms such as Ebay or Amazon. I currently have several warnings from Epic Games.

The law firm Beiten Burkhardt makes a violation of Section 8 (1 U)WG on the basis of the violation of Sections 3, 4 (4) of the 3 (a) and b) UWG asserted. The takeover of the illustrations from “Fortnite” and the offering of the corresponding products under the name “Fortnite” are clear references to the the “Fortnite” world and are worthy of unfair exploitation of the good reputation of “Fortnite” and to promotion of its own sales.

This would increase the prestige and This would exploit the prestige and image value of the “Fortnite” world for its own commercial purposes, creating a risk of confusion, which already exists, if the public is given the erroneous impression that there is a legal, commercial, organizational legal, commercial, organizational or s or otherother relationships relationships that would authorize the vendor to sell merchandise products for the “Fortnite” world.

Such business behaviorthe BGH already in 1959 in the “Bambi” decision forbidden and aptly as “unfair parasitizing on and a violation of the general clause of the Unfair Competition Act (UWG). clause.

In addition, Epic Games isasserting trademark rights to the well-known trademark “Fortnite” and soon also to the trademark “Fortnite” (UM 017947714), which gives rise to a claim for injunctive relief under Sec. 14 Abs. 5 MarkenG should follow.

Whether this really is the case is a matter of whether. Also whether the warnings are really justified. However, Epic Games warns against very high litigation values, which quickly incur legal fees in the four-digit range, and also demands claims for damages and information.

Commercial activities should therefore be discussed with a specialist lawyer beforehand and any suppliers, especially currently from the Far East, should be closely scrutinised. But private providers should also be careful. Epic Games asserts copyright claims in addition to claims under competition law. Claims arising from copyright are not subject to the condition of industrial activity or the competitive status. In this case, the fact that the items were purchased in advance, for example on Amazon, may not protect the fact that the items were purchased in advance. In that case, it is necessary to examine whether those dealers were allowed to import the goods into Europe with the consent of Epic Games. If this is not the case because, for example, a sticker, sticker or key fob was produced and shipped from China, a resale in Germany may also constitute a copyright infringement for private dealers and the so-called principle of exhaustion does not provide any justification.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AmazonBghCompetition lawCopyright infringementDamagesEBayFortniteInjunctive reliefTrademarksUrheberrechtWarning

Weitere spannende Blogposts

Trade Secrets Protection Act: Act now!

Trade Secrets Protection Act: Act now!
10. September 2019

Since 26 April 2019, the new Trade Secrets Act has implemented an EU directive that has so far received little...

Read moreDetails

Fund Esports organizations with tokens and/or NFT?

Fund Esports organizations with tokens and/or NFT?
7. November 2022

Editorial work on the September issue of SpoPrax - Sportrecht und E-Sportrecht in der Praxis has been completed. I too...

Read moreDetails

Attention with Black Friday advertising!

Attention with Black Friday advertising!
7. November 2022

This week it starts again. Feels like every retailer has a discount promotion with somehow associated with the color "black"....

Read moreDetails

BGH: State not liable for Corona defaults

BGH considers Uber Black to be anti-competitive
3. August 2023

The III Civil Senate of the German Federal Supreme Court today ruled on the question of whether the state is...

Read moreDetails

“Invested” in tokens and nothing happened? Get money back?

“Invested” in tokens and nothing happened? Get money back?
17. January 2023

Currently, there are very many projects in the field of blockchain, tokens and coins and the potential "investment opportunities" are...

Read moreDetails

BGH on connected works and applicability of the SAS Institute decision

Small summary – Blizzard vs. Bossland
23. February 2023

In a case represented by me, the I. Civil Senate of the BGH last Thursday commented on the huge problem...

Read moreDetails

Influencer: no labeling for obvious advertising

Legal form as an influencer? A few hints!
7. November 2022

The Higher Regional Court of Hamburg has ruled that influencers do not have to explicitly label posts with product representations...

Read moreDetails

Federal Court of Justice and “climate neutral”

BGH considers Uber Black to be anti-competitive
10. July 2024

The Federal Court of Justice has ruled that advertising with an ambiguous environmental term (here: "climate neutral") is only permissible...

Read moreDetails

The growing popularity of “just chatting” among influencers and streamers

16. August 2024

The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become...

Read moreDetails
BGH considers Uber Black to be anti-competitive
Law and Esport

Distance learning, coaching and synchronous online formats

2. March 2026

The Distance Learning Protection Act (FernUSG) has been experiencing a renaissance for some time now. What for decades was considered...

Read moreDetails
Media outlets consider influencers law pointless

Manipulated QR codes and quishing

27. February 2026
AI agents as autonomous contractual partners?

AI agents as autonomous contractual partners?

26. February 2026
Platform cooperatives as a financing and business model

AI training data as an asset: accounting, IP strategy and exit factor

25. February 2026
Streaming setup, influencers and contract law

Influencers: when marketing suddenly becomes commercial agency law

18. February 2026

Podcastfolge

d5e1e6cad87cb839a9e23af79034bd94

AI in the legal system: Towards a digital future of justice

16. October 2024

In this fascinating podcast episode, we take a deep dive into the world of artificial intelligence (AI) and its impact...

Read moreDetails
092def0649c76ad70f0883df970929cb

Influencers and gaming: legal challenges in the digital entertainment world

26. September 2024
3c671c5134443338a4e0c30412ac3270

“Digital law decoded” with lawyer Marian Härtel

26. September 2024
052c2ca5ca0421f0316b42073ce61791

Innovative business models – risk and opportunity at the same time

10. September 2024
d5ab3414c7c4a7a5040c3c3c60451c44

The metaverse – legal challenges in virtual worlds

26. September 2024

Video

My transparent billing

My transparent billing

10. February 2025

In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...

Read moreDetails
Fascination between law and technology

Fascination between law and technology

10. February 2025
My two biggest challenges are?

My two biggest challenges are?

10. February 2025
What really makes me happy

What really makes me happy

10. February 2025
What I love about my job!

What I love about my job!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung