• Mehr als 3 Millionen Wörter Inhalt
  • |
  • in**@********aw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Influencer: contractual penalty after cease-and-desist declaration

7. November 2022
in Law on the Internet
Reading Time: 2 mins read
0 0
A A
0
influencers 3151032 1920
Key Facts
  • Koblenz Regional Court rules that influencers must clearly label commercial content on social media
  • Influencer published photos and texts without making the commercial purpose clear.
  • She received services free of charge at the hairdressing salon and praised its quality.
  • Violation of a cease-and-desist declaration already issued led to a contractual penalty of EUR 15,300.
  • Court regards the act as supporting the hairdressing salon and not as private.
  • No clear labeling as advertising could influence consumer decisions.
  • The judgment is not final; an appeal has been lodged.

The Koblenz Regional Court has ruled that influencers who present commercial content in social media in the course of business must make the commercial purpose of the respective publication clear.

So far, nothing new. In this case, the influencer had, among other things, published photos of herself showing products of various kinds and had also published texts in which products were positively reviewed. These photos and texts provided this partly additionally with links to the web pages of these products. Thus, on the account there are also photos and texts about visits to a hair salon, where they received haircuts and cosmetic services partly free of charge. In return, with the consent of the owner of the hair salon, the defendant took photos during her visits to the salon and published them on her account. Furthermore, it published a link to this, so that after a “click” the name of the account of the salon was displayed and after a further “click” on this name the user was led to the account (so-called tap tag). In addition, in an associated text, she praised the hair salon and recommended the quality of service there, the atmosphere and the value for money.

As early as 2017, the influencer issued a cease-and-desist declaration to the effect that she would refrain from presenting commercial content in the course of business on social media without making clear the commercial purpose of the publication, unless this purpose was immediately apparent from the circumstances. After further photos were now discovered on social media, the creditor and plaintiff demanded a contractual penalty of 15,300 euros for a triple violation of the cease-and-desist declaration.

The Regional Court of Koblenz has now ordered the defendant to refrain from presenting commercial content in the course of business on social media without making clear the commercial purpose of the respective publication, unless this is directly apparent from the circumstances, and furthermore to pay the requested amount of 15,300 euros.

In the opinion of the district court, the plaintiff’s conduct constitutes a commercial act, since she supported the business activities of the hair salon with the so-called tap tag in conjunction with a picture and recommendation. The Regional Court classified the photos as no longer being of a merely “private nature” and considered it proven that the defendant hereby quite deliberately influenced the decisions of consumers in order to promote the sales of the hair salon, at least indirectly. The court considered the declaration signed by the owner of the hair salon that she had no business relations with the defendant and that the defendant had paid for services and goods of the salon to be false in content. It considered the action to be unfair because the defendant neither made the commercial purpose of its conduct in favor of the hair salon clear nor was it apparent from the circumstances. This is likely to induce the consumer to make a commercial decision which he might not have made if the commercial purpose had been indicated. Since this was not a “business account”, the very first page on which no trademark/name was visible without further “click” should have been marked with the appropriate notice that this was advertising. It was also not obvious to every person who visited the defendant’s account that the defendant was an influencer. The district court generally regards the activities of influencers as advertising. It sees the defendant as an entrepreneur who cooperates with various partners and also markets itself.

The judgment is not final. An appeal has been filed.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: BusinessConsumerContractual penaltyCreditorDeclaration of injunctionEntscheidungenInfluencerKoblenzRegional Court Koblenzservice

Weitere spannende Blogposts

Cookie banner “On continued use….” illegal

ECJ: Cookies require explicit consent of users
7. November 2022

Many consumers might be annoyed by the cookie banners on any websites. As a consumer, I can well understand this...

Read moreDetails

Legal strategies against unauthorized blocking of social media accounts

juristische strategien gegen unberechtigte sperrungen von social media account
10. November 2023

Introduction: In my legal practice, I regularly encounter cases in which commercial clients, in particular influencers, are confronted with the...

Read moreDetails

AI and contract design

ai generated g63ed67bf8 1280
24. September 2024

Introduction Drafting contracts in the field of artificial intelligence (AI) is one of the most exciting and challenging tasks of...

Read moreDetails

Make participation in the competition dependent on advertising?

Make participation in the competition dependent on advertising?
27. August 2019

The Higher Regional Court of Frankfurt am Main recently ruled that in a case where participation in a competition is...

Read moreDetails

Bootcamps and talent promotion in esport? Player sale possible?

Bootcamps and talent promotion in esport? Player sale possible?
18. June 2019

A few months ago I published an article on the subject of transfer fees in esport. In the meantime, when...

Read moreDetails

LG Koblenz: Inadmissible demand for confirmation of termination by telephone

LG Koblenz: Inadmissible demand for confirmation of termination by telephone
21. March 2024

Insight into the decision of the Koblenz Regional Court In its judgment of 27.02.2024 (Ref.: 11 O 12/23), the Regional...

Read moreDetails

DSGVO, data protection and data scraping: Case analysis LG Offenburg and Facebook

DSGVO, data protection and data scraping: Case analysis LG Offenburg and Facebook
23. May 2023

Introduction In the era of digital advancement, data scraping is a widespread practice that raises privacy concerns. But what exactly...

Read moreDetails

Spam is not limited to email

Spam is not limited to email
7. November 2022

Today I reported on this ruling of the OLG Nuremberg. Moving away from the actual legal issues surrounding advertising, the...

Read moreDetails

What is the Artificial Intelligence Act?

What is the Artificial Intelligence Act?
6. January 2023

Introduction The Artificial Intelligence Act is a proposal for a European law on artificial intelligence (AI) - the first law....

Read moreDetails
Convertible loan / Convertible note

Convertible loan / Convertible note

16. October 2024

A convertible loan, also known as a convertible note, is a form of start-up financing in which investors grant the...

Read moreDetails
European Company / Societas Europaea (SE)

European Company / Societas Europaea (SE)

1. July 2023
Working capital

Working capital

28. June 2023
European Economic Interest Grouping (EEIG)

European Economic Interest Grouping (EEIG)

16. October 2024
Gesellschaft mit beschränkter Haftung & Co. Kommanditgesellschaft auf Aktien (GmbH & Co. KGaA)

Gesellschaft mit beschränkter Haftung & Co. Kommanditgesellschaft auf Aktien (GmbH & Co. KGaA)

16. October 2024

Podcast Folgen

c9c5d7fd380061a8018074c2ca5a81bf

Startups and innovation in Germany – challenges and opportunities

26. September 2024

This insightful podcast episode takes an in-depth look at the startup and innovation landscape in Germany and Europe. The discussion...

092def0649c76ad70f0883df970929cb

Influencers and gaming: legal challenges in the digital entertainment world

26. September 2024

In this captivating episode, lawyer Marian Härtel takes listeners on an exciting journey through the dynamic world of influencers and...

Looking to the future: How technology is changing the law

Looking to the future: How technology is changing the law

18. February 2025

In the final episode of the first season of the ITmedialaw.com podcast, we take a look at the future of...

247f58c28882e230e982fa3a32d34dea

Digital sovereignty: Europe’s path to a self-determined digital future

8. December 2024

In this exciting episode of the itmedialaw.com podcast, we take a deep dive into the highly topical subject of digital...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung