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Rechtsanwalt Marian Härtel - ITMediaLaw

Influencer warning wave rolling?

7. November 2022
in Other
Reading Time: 1 min read
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influencers 3151032 640

A wave of warnings against numerous influencers is currently rolling in. The last time I reported about it was here. Now I am confirmed by further inquiries that my general article to it:

Warum sollten man als Streamer mit einem Rechtsanwalt zusammen arbeiten?

perhaps should be taken more seriously! Even though the article refers to streamers, it is applicable to influencers from Twitter, Instagram or other social media channels to a large extent.

Currently, the issue is Instagram posts that are tap tagged but not sufficiently marked as advertising. Like the well-known industry magazine LTO, a number of preliminary injunctions have already been issued. I haven’t gone that far yet, but if you’re an inexperienced streamer or influencer (and it can happen to those with a fairly small number of followers/subscribers) and you ignore warnings, you’ll be in the cost trap sooner than you’d like.

So when life as a streamer/influencer picks up speed, the risk factor also increases. This is mainly due to the fact that the relevant legal issues are very contentious and complicated in detail, as few courts have ruled on them so far, many aspects even depend on EU law, and the industry has a large international aspect. I can therefore advise anyone who is starting to make money from their social media activity to seek professional assistance.

I have knitted Streamer a special offer for this.

https://itmedialaw.com/produkt/erstberatung-fuer-streamer/

You are also very welcome to contact me in advance by email or via my support chat.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: BeratungChatEmailInfluencerInstagramLawLegal issuesLegal questionMailTwitterWarning

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
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    • Concepts
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