Influencers and advertising contracts

Here on the blog I report regularly about the streamer and influencer should use professionally created contracts for their own advertising agreements. As a rule, the dispute begins in the actual handling of the advertising campaign.

What exactly should the influencer publish? When should he publish it? How should the publication take place? What is guaranteed? What is not guaranteed right now? Who needs to deliver the reporting and what does the reporting have to look like? Are there any exclusions from competition?

The same applies, of course, to mixed campaigns as in connection with affiliate links. Who needs to report on the sales made? How do you need to prove these reports? How long will the agreement last?

The large number of regulatory contents is immense and over the last few years I have of course gained a lot of experience in creating for my agency clients, esports teams or streamers.

By the way, even large influencers are not immune from these problems. As the Handelsblatt reports, a Dresden-based online trading company is suing the rapper Kollegah for 250,000 euros in damages because he allegedly failed to comply with agreements. If you read the article alone, that you can’t even agree on how long the notice period was or with which company Kollegah made the agreement, then I already know from my own experience how stupid the Treaty (if there was anything great at all) has looked like it.

The lack of professionalisation in these areas leads to unnecessary litigation and litigation risks on the part of both advertisers and streamers/influencers, who are provided with a model contract from a lawyer and a brief individual consultation. can be prevented. In the end, you don’t just save money, but you also earn even more money through a more professional approach and improved billing options.

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Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.