Wichtigste Punkte - Das Berliner Landgericht bestätigt, dass Werbung in Newslettern klar als solche kenntlich gemacht werden muss.
- Es besteht eine Trennungsanforderung zwischen redaktionellen und werblichen Inhalten in Computermagazinen.
It is always surprising to come across judgments that are provoked by the parties based on actual clearly formulated laws and relevant case law.
The Berlin Regional Court (WRP 2022, 1437-1440 (judgment of 28.06.2022, 102 O 61/22)) recently ruled in this way.
If editorial and advertising contributions are announced in the newsletter of a computer magazine with almost identically designed “teasers” (each with a headline, a picture, a short text and a colored button with the inscription “Read more”), the separation requirement requires a clearly noticeable reference to the commercial character of the advertising contributions. …
What has long been suspected in the case of influencers (see the numerous blog posts here on the site) and is hardly disputed elsewhere in print, actually follows qua context of meaning for newsletters as well. But the Berlin Regional Court nevertheless confirmed this not too surprising legal opinion.
