Advertising statements and the UWG are often not really close friends and the jurisprudence to misleading representation or statements is extremely extensive.

The Higher Regional Court of Hamburg has now considered the advertising statement “Less ingesis” of a drug to be misleading if the manufacturer makes it clear by means of an asterisk notice that this means that he only has to use the drug once a day.

Rarely in such cases does one read court that they speak of a “three lie” of the advertiser. In any case, the board was of the opinion.

The short and eye-catching indication ‘WENIGER

Not even the almanac of the German language convinced the court:

[…] provided expressions from the DUDEN, which merely show that the meaning of the words “little” or “less” depends on the context in which they are used.

It found the applicant’s submissions in the injunction more convincingly to the

[…] “less era” is usually used to indicate a lower frequency.

So be careful when formulating advertising slogans!

Marian Härtel ist spezialisiert auf die Rechtsgebiete Wettbewerbsrecht, Urheberrecht und IT/IP Recht und hat seinen Schwerpunkt im Bereich Computerspiele, Esport, Marketing und Streamer/Influencer. Er betreut Startups im Aufbau, begleitet diese bei sämtlichen Rechtsproblemen und unterstützt sie im Business Development.

0 0 votes
Artikelbewertung
Subscribe
Notify of
guest
0 Kommentare
Inline Feedbacks
View all comments