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Rechtsanwalt Marian Härtel - ITMediaLaw

Spam is not limited to email

7. November 2022
in Law on the Internet
Reading Time: 2 mins read
0 0
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email 29853 1280 384x192 1

Today I reported on this ruling of the OLG Nuremberg. Moving away from the actual legal issues surrounding advertising, the court also comments on another legal issue that I’m sure is not “on the radar” of many who do business.

Namely, the question is when an unreasonable harassment under § 7 para. 2 No. 3 UWG is present, popularly known as spam. In this context, the OLG Nuremberg expressly clarifies that spam is not only present when e-mail is used.

 

In addition to e-mails, the term electronic mail also includes SMS (short message service) and MMS (multimedia messaging service) as well as electronic messages within social networks. Since electronic mail reaches the recipient directly and individually, its advertising potential is much higher than a general audience advertising […]

Electronic mail is the asynchronous transmission of messages, where messages are stored until the recipient retrieves them. In addition to e-mails, this also includes messages via social networks, SMS and instant messaging […] Examples include all messages via social media services such as Xing, Facebook, LinkedIn or WhatsApp.

This means that on business portals such as Xing or LinkedIn, especially for private messages, the same standards must be applied as when contact is made via e-mail. This means that contact via these platforms can also be regarded as unreasonable harassment, which in case of doubt can lead to a warning by the contacted party. Exceptions to this can only be found in the law:

1. an entrepreneur has received the customer’s electronic mail address in connection with the sale of a good or service,
2. the entrepreneur uses the address for direct advertising for his own similar goods or services,
3. the customer has not objected to the use and
4. the customer is clearly informed when the address is collected and for each use that he can object to the use at any time without incurring any costs other than the transmission costs according to the basic tariffs.

 

This makes the completely indiscriminate contacting of irrelevant people on Xing or LinkedIn in particular a risky factor, especially if the contact is of an advertising nature. Courts have assumed amounts in dispute similar to those for e-mail, between 2,000.00 and 6,000.00 euros.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: BusinessE‑mailFacebookLegal issuesLegal questionLinkedInMailPortalserviceSpamWarningWhatsapp

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
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    • Blockchain and web law
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