Marian Härtel
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Investors and Startups - Business Consulting and Contracts for a Successful Startup Evaluation in Germany

Support for startups in Germany in valuation for seed investors

In this short introductory post, I would like to present basic steps that can help you determine the value of your startup for seed investors according to the legal framework and valuation methods in Germany. Every business is unique, and financial planning should be customized. Note that the methods listed below are not one-size-fits-all solutions, but are intended only as a guide.

Understanding valuation methods in Germany

As an experienced lawyer and business consultant, I can help you understand various valuation methods used in Germany to determine the value of a startup. The most common methods include the capitalized earnings method, the discounted cash flow (DCF) method and the multiples method. I take into account your individual business goals as well as the specific circumstances of your industry in order to optimally adapt the valuation method to your company. With many years of experience and expertise in startup valuation, especially in the IT sector, I can offer valuable insights and recommendations that will make your company more attractive to potential investors. Together with a financial advisor or tax consultant, we will select and apply the most appropriate method for your business to achieve a realistic valuation that will lay the foundation for successful financing and set up the appropriate contracts to go with it.

Consulting, planning and contractual implementation

When advising, planning and contractually implementing seed investments, it is important to think about all aspects. These include the retention of employees, the protection of rights, the company’s own medium-term planning as an entrepreneur and further product development, as well as marketing. Likewise, it is critical to have a sound representation and knowledge of the market environment. In my role as a lawyer and business consultant, I contribute my legal expertise to ensure that all relevant legal aspects are adequately addressed, such as drafting contracts with investors, suppliers and customers. I support you in taking all these points into account and incorporating them into the evaluation of your startup. Together, we develop a long-term strategy that takes into account both your short-term needs and your long-term goals to get your startup on track for success. My extensive industry knowledge enables me to identify industry-specific trends and challenges and incorporate them into our joint planning. This way, you can be sure that your startup assessment and funding strategy are based on a solid foundation and tailored to your specific needs.

Employee participation and protection of rights

Employee retention and rights protection are critical factors in evaluating a startup. I help you develop appropriate employee incentive programs to retain talented employees in your company for the long term. In doing so, I take into account tax aspects as well as the interests of all parties involved in order to create a fair and motivating balance. In addition, I advise you on the protection of intellectual property and other rights that are important to the success of your business.

As part of my work as a lawyer and business consultant, I also help you minimize legal risks and strengthen your legal position. This includes, for example, support in drawing up non-disclosure agreements (NDAs) or advice on applying for patents, trademarks and designs. Through my extensive intellectual property expertise, I can help you effectively protect your ideas and innovations to sustainably increase your competitiveness and the value of your startup.

Marketing and market environment

Another aspect I cover in my consulting is the importance of marketing and knowing the market environment. As someone who has founded, built and sold startups to investors in marketing and sales myself, I bring valuable experience and learning from past successes and mistakes. I incorporate these insights into the advice I give my clients to help them achieve their own goals more efficiently and sustainably.

I can help you develop an effective marketing strategy that fits your goals and resources. Together we analyze your target groups and develop a suitable communication strategy to successfully market your products or services. In addition, I help you to better understand the market environment and your competitors to ensure a successful positioning of your startup in the market. With my experience in founding and leading startups in the marketing and sales field, I can also help you develop efficient sales strategies to increase your sales and customer loyalty, thus increasing the value of your company for investors.

Conclusion: Free introductory meeting and non-binding initial consultation

Finally, I would like to offer you the opportunity to have a free 15-minute get-to-know-you call with me to discuss your needs and questions related to evaluating your startup for seed investors. Alternatively, we can provide a no-obligation initial consultation to work together to determine what support and strategies are best for your business. My goal is to guide you through every step of the evaluation process and help you realize the full potential of your startup.

Do not hesitate to contact me and together we can take the first steps towards a successful startup evaluation and financing in Germany. Together, we can lay the foundation for a promising future for your business.

Marian Härtel

Marian Härtel

Marian Härtel is a lawyer and entrepreneur specializing in copyright law, competition law and IT/IP law, with a focus on games, esports, media and blockchain.


03322 5078053