Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups effectively. However, it also harbors ...
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups effectively. However, it also harbors ...
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way to build reach and address ...
Creating an online store offers self-employed people enormous opportunities, but also harbors numerous legal pitfalls. A legally compliant design is not only required by law, ...
The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become one of the most popular ...
In a recent ruling (Ref. 29 U 1582/19), the Munich Higher Regional Court clarified that online teasers with affiliate links must be labeled as advertising. ...
Introduction In my many years as a lawyer, I have drawn up numerous publishing agreements and advise mobile game developers, among others. The development of ...
❌ Section 5 TMG no longer exists. ✅ Long live § 5 DDG (Digital Services Act). The new Digital Services Act (DDG) has replaced the ...
Insight into the decision of the Koblenz Regional Court In its judgment of 27.02.2024 (Ref.: 11 O 12/23), the Regional Court of Koblenz dealt with ...
For esports teams and influencers who are active in online retail and regularly offer merchandise such as T-shirts and hoodies, a recent ruling by the ...
Introduction: In a recent ruling, the Court of Appeal in Berlin declared the price adjustment clause in Netflix's General Terms and Conditions to be inadmissible. ...
Introduction Discord has become a popular platform for gamers, communities, and most recently professional teams since its inception in 2015. The ability to bundle text, ...
Introduction In the digital era, having a presence on social media platforms has become essential for many influencers and businesses. A high follower count can ...
Introduction: Influencers are individuals who play a significant role in the modern advertising landscape due to their strong presence and influence on social media. They ...
Core of the judgment In a remarkable ruling, with the file number 17 O 125/23, the Regional Court of Cologne made important clarifications regarding unfair ...
LinkedIn InMail - A great tool for business communication As someone who is regularly on LinkedIn, I know how valuable the InMail tool can be. ...
The 4th Chamber of Commerce of the Regional Court Munich I, which among other things specializes in the law against unfair competition, has banned the ...
The First Civil Senate of the German Federal Court of Justice, which is responsible among other things for claims under the Unfair Competition Act, has ...
The First Civil Senate of the German Federal Court of Justice, which is responsible among other things for claims under the Unfair Competition Act, has ...
The First Civil Senate of the German Federal Court of Justice, which is responsible among other things for claims under the Unfair Competition Act, today ...
A judgment of the Federal Finance Court has been in place since 2016, which seems to be unknown to many lawyers - AND - courts. ...
A change of control clause is a contractual provision that specifies the legal consequences in the event of a significant...
Read moreDetailsAnna und Max sprechen in dieser Episode über typische Fallstricke und Gestaltungsmöglichkeiten bei Verträgen zwischen Influencern und Agenturen. Im Mittelpunkt...
In dieser aufschlussreichen Podcast-Episode wird ein tiefgreifender Blick auf die Startup- und Innovationslandschaft in Deutschland und Europa geworfen. Die Diskussion...
In dieser Episode wird die rechtliche Einordnung von virtuellen Mitarbeitenden und KI-Influencern im Marketing untersucht. Der Fokus liegt auf den...
In dieser Episode des Itmedialaw Podcasts nimmt euch Rechtsanwalt und Unternehmer Marian Härtel mit auf eine Reise durch den rechtlichen...