The growing popularity of “just chatting” among influencers and streamers

The growing popularity of “just chatting” among influencers and streamers

The “Just Chatting” category on the Twitch platform has become one of the most popular non-gaming categories in recent years. This category allows streamers and influencers to discuss various topics such as sustainability, politics or love and reach a wide audience. The popularity of “Just Chatting” is not limited to Twitch, but can also be observed on other social media such as Instagram and TikTok. Influencers and streamers use these platforms to showcase their personality and build a close relationship with their community. Through authentic content and open discussions, they can engage their followers on a personal level. The growing popularity of ‘just chatting’ has also led to an increase in partnerships between influencers and brands. These partnerships allow brands to showcase their products or services to a wide audience. However, influencers and streamers must ensure that they adhere to the platforms’ guidelines and specifications. By adhering to these guidelines, they can engage their community in a responsible way. The growing popularity of ‘just chatting’ has also led to an increase in discussions about the future of the influencer marketing industry.

The risks of “just chatting”

Influencers or streamers can easily get into legal trouble if they slander other people or influencers. False factual claims and reputation-damaging content can have serious consequences for those affected and lead to legal proceedings. It is important that influencers and streamers plan and execute their content carefully to minimize these risks. By following the platforms’ guidelines and specifications, they can engage with their community in a responsible way. Influencers and streamers should also ensure that they have the necessary rights and licenses to use copyrighted materials. Using copyrighted materials without the necessary rights and licenses can lead to serious legal consequences. Influencers and streamers should also ensure that they respect the privacy of their followers. Violation of privacy can lead to serious legal consequences. Influencers and streamers should also ensure that they adhere to the platforms’ guidelines and policies in order to engage with their community in a responsible manner. By adhering to these guidelines, they can engage their community in a responsible manner.

Reaction videos and their legal implications

Reaction videos are a popular form of content on social media where influencers or streamers react to other videos or content. However, this type of content can also pose legal risks, especially when it comes to the use of copyrighted material. Influencers and streamers must ensure that they have the necessary rights and licenses to use copyrighted materials. Using copyrighted materials without the necessary rights and licenses can lead to serious legal consequences. Influencers and streamers should also ensure that they respect the privacy of their followers. Invasion of privacy can lead to serious legal consequences. Reaction videos can also lead to an increase in discussions about the future of the influencer marketing industry. By following the platforms’ guidelines and policies, influencers and streamers can engage their community in a responsible way. Influencers and streamers should also ensure that they have the necessary rights and licenses to use copyrighted materials. Using copyrighted materials without the necessary rights and licenses can lead to serious legal consequences.

Personality rights and copyright law: Hidden pitfalls with Reaction videos

The violation of personal rights in reaction videos is a complex and often overlooked legal challenge. The right of personality protects the individual personality of a person and his or her right to determine how his or her person is portrayed. If a reaction video reacts to an original video that already violates personal rights, this can lead to considerable legal problems. Influencers and streamers should ensure that they have the necessary rights and licenses to use copyrighted materials. The use of copyrighted materials without the necessary rights and licenses can lead to serious legal consequences. Influencers and streamers should also ensure that they respect the privacy of their followers. Violation of privacy can lead to serious legal consequences. The violation of privacy rights can also lead to an increase in discussions about the future of the influencer marketing industry. By following the platforms’ guidelines and policies, influencers and streamers can engage their community in a responsible way. Influencers and streamers should also ensure that they have the necessary rights and licenses to use copyrighted materials.

Copyright and devaluation of competitors: Warnings under the UWG

Another risk that must be taken into account is the devaluation of competitors through the dissemination of negative information. This can lead to warnings under the Unfair Competition Act (UWG). Warning letters are a means of quickly and efficiently remedying infringements of competition law. They serve the out-of-court assertion of competition law claims for removal, injunctive relief, information, reimbursement of costs and damages. Influencers and streamers should ensure that they have the necessary rights and licenses for the use of copyrighted materials. The use of copyrighted materials without the necessary rights and licenses can lead to serious legal consequences. Influencers and streamers should also ensure that they respect the privacy of their followers. Violation of privacy can lead to serious legal consequences. Devaluing competitors can also lead to an increase in discussions about the future of the influencer marketing industry. By adhering to the platforms’ guidelines and policies, influencers and streamers can engage their community in a responsible manner. Influencers and streamers should also ensure that they have the necessary rights and licenses to use copyrighted materials. Using copyrighted materials without the necessary rights and licenses can lead to serious legal consequences.

Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.