The store is slowly taking shape

My new ITMediaLaw store is constantly filling up with content and offers – from practical e-books and comprehensive bundle packages to seminars and consulting services. We are specifically targeting lawyers who are looking for information and solutions relating to artificial intelligence (AI), legal tech and law firm marketing. Below we provide an overview of the current products and free resources in our store – with direct links to each offer, of course. This way, you can quickly find exactly what you need to help your law firm, whether it’s the use of AI in your day-to-day work or digital client acquisition.

E-books: AI use and law firm marketing explained in a practical way

In our e-book section, you will find in-depth specialist knowledge and concrete practical tips, compactly prepared for today’s law firms. These digital books are aimed at lawyers who want to use AI tools efficiently and increase their online visibility:

• Efficient work with AI in law firms – practical knowledge for daily client work – Our flagship e-book offers a comprehensive guide on how to integrate legal tech and AI (e.g. ChatGPT) profitably, legally compliant and step by step into your law firm’s everyday work. From prompt engineering and use cases in various areas of law to checklists for data protection and compliance, all aspects are covered. (For those who are curious, there is also a free reading sample, see below.) 👉 To the e-book: Efficient work with AI in law firms – practical knowledge for day-to-day client work
• AI short presentation for law firms – Increasing efficiency & practical tips compact – A short e-book in presentation style that is ideal for team training. It explains the basics of using AI in law firms, shows practical application options and provides specific tips for integrating AI into existing workflows. If you want to give your colleagues or partners a quick overview of AI in the law firm, this compact format is perfect. 👉 To the presentation: AI short presentation for law firms – Increasing efficiency & practical tips in a compact format
• Practical Guide to Law Firm Marketing 2025 – Digital Visibility and Client Acquisition for Lawyers – This brand new e-book is aimed at lawyers who want to expand their online presence and acquire new clients via digital channels. It highlights current strategies from SEO for lawyers to social media and content marketing. In times when potential clients are increasingly researching online, digital visibility is crucial – this guide shows you how to optimally position your law firm in 2025. 👉 To the e-book: Practical guide to law firm marketing 2025 – digital visibility and client acquisition for lawyers
• Legal prompts – 150 useful instructions for every LLM – A practical reference work with 150 ready-to-use prompt templates for common AI language models (Large Language Models) in a legal context. From research questions to contract formulations and draft pleadings: These prompts are specially tailored to legal workflows and help you to use ChatGPT & Co. specifically for your law firm tasks. A valuable tool for achieving results faster and avoiding typical mistakes. (Note: This e-book is currently available as a freebie, see below). 👉 To the e-book: Legal prompts – 150 useful instructions for every LLM
• From law firm to AI source – LLM-SEO for lawyers – Can content on your law firm website be the answer to questions in AI systems? This innovative e-book explains the concept of LLM-SEO (Large Language Model SEO) and shows how you can use strategic content design to ensure that AI assistants and next-generation search engines draw on your law firm knowledge. In an understandable way, you will learn how to create and structure legal articles in such a way that they are better found, understood and even cited by AI systems. For modern law firms looking to establish themselves as an expert source in the AI age, this guide is a must-read. 👉 To the e-book: From law firm to AI source – LLM-SEO for lawyers

Bundle offers: Combination packages for AI expertise and marketing

To offer added value compared to individual purchases, we have put together various bundles. These bundles combine thematically appropriate e-books, guides and sometimes even consulting services so that you are comprehensively equipped. For 2025 in particular, we have set priorities that many law firms are currently focusing on:

• Law firm power bundle 2025: AI expertise & instant productivity for lawyers – This bundle combines two ideal tools for a direct introduction to the productive use of AI in everyday law firm work. It includes the “Legal Prompts” reference book and the “AI short presentation” for law firms – providing you with both concrete AI instructions for your daily work and training material for your team. The aim of the bundle is to provide you with ready-to-use AI tools to help you research more efficiently, create documents and embed AI in law firm operations. (Bonus: The short e-book “LLM Content Optimization” can be booked at a discount in the bundle if you want to deepen your SEO strategy for AI search queries). 👉 To the bundle: Law firm power bundle 2025: AI expertise & instant productivity for lawyers
• Law Firm SEO & Visibility 2025: The Content and AI Bundle for Modern Lawyers – It’s all about digital visibility and content that impresses clients and AI systems alike. This bundle combines our Law Firm Marketing 2025 practice guide with additional resources on online content strategies and AI-powered search engine optimization. If you want your law firm to be found online in 2025 – not just by human clients, but also by the new AI-powered search assistants – this bundle provides the strategy. 👉 To the bundle: Law firm SEO & visibility 2025: The content and AI bundle for modern lawyers
• Law firm digitalization 2025: efficiency, AI and visibility – The practice bundle for modern lawyers – This bundle is our “all-round carefree package” for law firms that want to drive digital change. It combines content on process efficiency and the use of AI (similar to the Power Bundle) with the aspects of law firm SEO and marketing. In other words: workflow optimization through AI and client acquisition through digitalization in one. Individual lawyers and small law firms in particular will benefit from this practical mix in order to be competitive and visible in 2025. 👉 To the bundle: Law firm digitalization 2025: efficiency, AI and visibility – the practice bundle for modern lawyers

(Tip: All bundle offers are updated regularly so that new developments – such as changes in legislation or AI trends – are taken into account. So you always stay up to date).

Seminars: Live training on the use of AI in fall 2025

Many lawyers are currently looking at how they can practically use AI in their law firm – for example, for automated drafting of pleadings, contract review or research. In September 2025, we will be offering specialized online seminars for precisely this purpose. These live courses provide hands-on knowledge and allow for a direct exchange with the lecturer (lawyer Marian Härtel) and other participants:

• Seminar: “All-round session AI in everyday law firm life” (09.09.2025) – A comprehensive session that shows you how AI tools can be integrated from the start of the mandate to the conclusion. From document creation with AI to client communication and automated legal research, you will get an all-round view. Ideal for gaining a broad overview and identifying potential for your own law firm. 👉 Details & registration: Seminar: All-round session AI in everyday law firm life on 09.09.2025
• Intensive course “Pleadings and contracts with AI” (16.09.2025) – This intensive course focuses on how pleadings, contracts and other legal texts can be efficiently created and optimized with the help of AI. Among other things, you will learn how to correctly instruct AI models (keyword: prompting), what professional legal limits there are and how quality assurance is carried out. Perfect for anyone who wants to delve deep into the subject matter and use AI directly for their daily writing work. 👉 Details & registration: Pleadings and contracts with AI – intensive course on 16.09.2025
• Workshop “Drafting pleadings with AI” (11.09.2025) – This workshop focuses on practical exercises. Using concrete examples, you will practise using AI tools such as ChatGPT specifically for drafting complaints, contractual clauses and expert opinions. You will learn best practices as well as typical pitfalls – and how to avoid the latter. This event is particularly suitable if you have already made your first steps with AI and now want to become more confident in its use through practical guidance. 👉 Details & registration: Seminar on the creation of briefs with the help of AI on 11.09.2025

All seminars are online events and tailored to the needs of lawyers. They allow you to bring in questions from your day-to-day work at your law firm. The limited number of participants ensures that individual concerns can be discussed. Further training in the field of AI has never been so important – keyword EU AI Regulation 2025 – and with these courses you will get the necessary know-how first-hand.

Video consultation: Individual consultation via Teams-Call

In addition to digital products and group seminars, we also offer personal advice. Especially if you have specific questions about AI integration, IT law or law firm digitization, a 1:1 conversation with an expert is often the fastest way to find a solution. You can book video consultations directly in the store via Microsoft Teams – uncomplicated and without long waiting times:

• Video consultation 30 minutes – Fast, uncomplicated and focused – Half an hour to clarify specific questions. This short consultation is suitable, for example, if you have a specific legal question about the use of an AI tool or need an impulse for your marketing strategy. 👉 Book an appointment: Video consultation via Microsoft Teams 30 minutes – quick, uncomplicated and focused
• Video consultation 60 minutes – Flexible, uncomplicated and individual – In a full hour, we can address your concerns in greater depth. Whether it’s a review of contractual clauses for the use of software, brainstorming on law firm SEO or an assessment of AI risks – there’s time for more detailed advice and initial strategic tips. 👉 Book an appointment: Video consultation via Microsoft Teams 60 minutes – flexible, uncomplicated and individual
• Video consultation 120 minutes – Detailed, in-depth and individual – For more complex topics or strategy workshops in a small group (e.g. with your law firm team), two hours offer enough space. We can work out a step-by-step roadmap for your law firm – be it a digitalization concept, the implementation of AI tools or a marketing strategy 2025. 👉 Book an appointment: 120 minutes: Video consultation via Microsoft Teams – detailed, in-depth and individual

The video consultation is location-independent and takes place via Microsoft Teams. You will receive an appointment confirmation immediately after booking. Many of our clients appreciate this flexible form of consultation to get quick and targeted answers – without having to travel, but with the usual professionalism.

Free downloads: Free sample templates and AI guides

No store would be complete without a few goodies to download for free. Under “Freebies” and “Sample contracts” we therefore provide some sample documents and information snippets free of charge. These are intended to help you get started and give you a taste of our more extensive content:

• 1 Pager: 10 Key Tips for Legal Prompting – A compact one-page PDF that summarizes the most important tips for effective prompts (inputs) for legal AI queries. If you’re wondering, “How do I ask AI like ChatGPT correctly to get useful results?”, you’ll find the answers here in a clear and concise format. 👉 Download (free of charge): 1 pager “10 most important tips for legal prompting”
• Legal prompts – 150 useful instructions (freebie version) – As described above, this comprehensive prompt reference book is currently available free of charge. So feel free to grab it and try out the LLM prompts in your day-to-day work. The feedback from our users is enthusiastic – from faster contract drafting to more creative arguments in pleadings. 👉 Download (free of charge): Legal prompts – 150 useful instructions for every LLM
• Reading sample: “Using AI efficiently in law firms ” – If you would like to take a look at our large AI e-book before you buy it, you can download the free reading sample. It includes an excerpt from the introduction and some chapters – so you can get a feel for the content and the writing style. Tip: The reading sample also contains the complete table of contents of the e-book, so you can see which topics are covered. 👉 Download (free of charge): Reading sample: Using AI efficiently in the law firm
• Model articles of association for a UG (haftungsbeschränkt) – A ready-to-form articles of association template for the Unternehmergesellschaft (UG) under German law, including helpful notes. This legal form is particularly popular in the start-up environment – a focus of our law firm. Use the template as a starting point and save time with standard formulations. 👉 Download (free of charge): Model articles of association for a UG (limited liability)
• Non-disclosure agreement / NDA – sample with alternatives – A sample NDA (non-disclosure agreement) for the secure handling of confidential information. Various clause options are included so that you can easily adapt the document to your needs. Legal confidentiality obligations and data protection are particularly important in times of data sharing and AI analysis – this template helps to lay the foundations. 👉 Download (free of charge): Non-disclosure agreement / NDA – sample with alternatives
• Letter of Intent for startup investments – An LOI template that is typically used in investment negotiations with startups. It defines the main features of a planned collaboration or investment, but is non-binding. Equally interesting for investors and founders to reach agreement on the key points at an early stage. Download (free of charge): Letter of intent for startup investments

You can download these free downloads directly without registering. They serve as little helpers in the day-to-day work of law firms and at the same time show which topics are close to our hearts: efficiency through AI, legally compliant contracts and modern law firm management.

Conclusion: My store is growing and thriving – and the range reflects the questions that are currently on lawyers ‘ minds. Whether you are looking for practical AI tips for lawyers, marketing strategies for your law firm or sample contracts, you will find what you are looking for. And that’s no coincidence: we’re keeping a close eye on the trends. Many colleagues are currently looking for answers to questions such as “How can I use AI in my law firm in a legally compliant way?” or “How do I attract clients online?”. With our e-books, courses and services, we provide solutions to precisely these questions – practical, understandable and immediately applicable.

So take a look at the store area and click through the products.

Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.