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Rechtsanwalt Marian Härtel - ITMediaLaw

Tips on how to make a good contract as a TikTok Influencer

3. January 2023
in Law on the Internet
Reading Time: 8 mins read
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tiktok PNG17
Key Facts
  • TikTok is the world's fastest growing platform for creatives.
  • Influencers should negotiate clear contracts to define rights and obligations.
  • Finding a niche is crucial for success as a TikTok influencer.
  • Authentic content is important; followers and likes should not be bought.
  • Contracts should include notice periods and insurance cover.
  • Lawyers should check contracts to ensure they are fair.
  • Tax and social security aspects must also be taken into account.

TikTok: An overview

Content Hide
1. TikTok: An overview
2. How do you become a TikTok Influencer?
3. What is a good contract for a TikTok Influencer?
4. Conclusion
4.1. Author: Marian Härtel

TikTok is the world’s fastest growing platform for creatives. There are several ways to become an influencer on TikTok. As an Influencer, you can reach your audience and generate revenue by creating videos and collaborating with other TikTokers. If you want to be successful as an influencer, you need to understand how to make a good contract. It’s important that your contract clearly defines what is expected of you as an influencer. This usually includes the number of posts, the type of content, and the time frame in which the content will be published. In order to make a good contract, you should make sure that all the information is written in an understandable way, that the contract meets the needs of both parties. This way you can make sure that there are no misunderstandings and that both parties are satisfied with the agreement. It also important to understand that the best contract is the one that is fair to all parties. Therefore, make sure that any agreed-upon terms are mutually beneficial and that any potentially problematic issues are addressed upfront – such as whether or not one party will face legal consequences if the contract is not fulfilled.

How do you become a TikTok Influencer?

Although it may not seem like it to you, you’re already an influencer if you have a TikTok account. Every person who has a TikTok account has the ability to share and create content that can interest and influence others. So if you’re thinking of becoming a TikTok Influencer, you just need to think about how you can make your content more engaging and influencing. One of the best ways to succeed as a TikTok Influencer is to find a niche and focus on it. If you know what kind of content you want to share and what kind of people you’re interested in, you can target your content to them much more effectively. This way, you will not only gain more followers, but also keep the followers you have. If you’re wondering how to become a successful TikTok Influencer, think about what kind of content you want to share and what kind of people you’re targeting it to. Then focus on creating quality content and sharing new content regularly. If you do, you’ll soon see a big difference in the number of followers you have.

What is a good contract for a TikTok Influencer?

A good contract for a TikTok Influencer should first and foremost clearly define the obligations and rights of both parties. The contract should also clearly state how much money the influencer will receive and when that money is to be paid. It should also include a clause that specifies what information the Influencer must provide to the company in order to properly fulfill the contract. The contract should also include clauses that allow the company to hold the influencer responsible for ensuring that their content does not violate the rules of TikTok and other social media platforms. Also, the influencer should commit to posting only authentic content and never buying followers or likes or anything like that. It is also important that the contract includes a deadline for termination. This means that both the company and the influencer can plan ahead if they decide they want to end the collaboration. In this way, both sides can avoid having to get into unpleasant situations. Finally, it is important to make sure that the influencer is well insured and that there are no default fees in case of non-compliance with the contract. This way, everyone can be sure that they are fulfilling their part of the deal honestly and properly. With this type of safeguard, you can be safe as an influencer while ensuring that you are treated fairly as a business.

If you want to be successful as a TikTok Influencer, it’s important to have a good contract with the companies you work with. Here are a few tips

1. before you start negotiating a contract, you should be clear about what you want. What goals do you want to achieve? How much money do you want to earn? What conditions do you want to set for cooperation? Once you know what you want, you can start negotiating the contract.

2. before signing a contract, you should also find out about the goals of the company you want to work with. Why does the company want to work with an influencer? What are the benefits? Once you have this information, you can better prepare for the negotiation of the contract.

3. in most cases, it will be necessary to compromise on the design of the contract. Both sides should be willing to waive certain conditions or demands in order to reach an agreement. However, it is important to make only those compromises that you are really willing to accept. Otherwise, you risk ending up dissatisfied with the contract.

4. You should have the contract reviewed by a lawyer. An attorney can determine if the contract is fair and if all terms are legally binding or if they create other problems.

5. one should always consider what tax and social security consequences a contract (or several contracts) might have and what consequences, for example, a commercial activity on TikTok might have.

Conclusion

As a TikTok Influencer, it’s important to have a good contract in place to ensure that you maintain control over your content and, most importantly, that you don’t run any liability risks yourself. Contracts on Tiktok are basically no different from those for influencers on YouTube/Twitch or Instagram. But that doesn’t make the problems any less. A search of mine on the blog will reveal a great many legal issues.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: BlogHaftungInfluencerInformationInstagramKIKündigungSocial securityTikTokTwitchVerträgeYouTube

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
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  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
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  • Contact
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