• Latest
  • Trending
Trademark law also applies in the metaverse

Trademark law also applies in the metaverse

7. November 2022
ChatGPT and lawyers: recordings of the Weblaw launch event

Private AI use in the company

24. October 2025
Lego brick still protected as a design patent

App purchases, in-app purchases and sales tax

21. October 2025
dsgvo 1

What belongs in a DPA? Data processing agreement in accordance with Art. 28 GDPR

17. October 2025
Smart contracts in the insurance industry: contract design and regulatory compliance for InsurTech start-ups

Contract for work vs. service contract in software, AI and games projects

15. October 2025

Influencer contract: performance profile, rights/buyouts, labeling and AI content

13. October 2025
AI content for subscription platforms

AI content for subscription platforms

29. September 2025
E-sports finally charitable? What the government draft of the Tax Amendment Act 2025 really brings

E-sports finally charitable? What the government draft of the Tax Amendment Act 2025 really brings

23. September 2025
Clubs, photos and minors: managing consent properly

Clubs, photos and minors: managing consent properly

22. September 2025
AI faces, voice clones and deepfakes in advertising: rules of the game under the EU AI Act and German law

AI faces, voice clones and deepfakes in advertising: rules of the game under the EU AI Act and German law

17. September 2025
Modding in EULAs and contracts – what applies legally in Germany?

Modding in EULAs and contracts – what applies legally in Germany?

8. September 2025
Arbitration agreements in EULAs and developer contracts

Arbitration agreements in EULAs and developer contracts

7. September 2025
Chain of title in game development: building a clean chain of rights

Chain of title in game development: building a clean chain of rights

6. September 2025
Fail-fast clauses in media productions – what are they actually?

Fail-fast clauses in media productions – what are they actually?

5. September 2025
Founder’s agreement vs. shareholder agreement: setting the course for startups at an early stage

Founder’s agreement vs. shareholder agreement: setting the course for startups at an early stage

12. August 2025
Cheat software without code intervention: What the BGH really decided in the Sony ./. Datel case (I ZR 157/21)

Cheat software without code intervention: What the BGH really decided in the Sony ./. Datel case (I ZR 157/21)

11. August 2025
Digital integrity as a (new) fundamental right: status in Germany and the EU in 2025

Digital integrity as a (new) fundamental right: status in Germany and the EU in 2025

10. August 2025
European Economic Interest Grouping (EEIG)

EU Digital Decade 2030: Data law, Data Act & eIDAS 2 – what needs to be implemented in 2025

8. August 2025
Upload filters between copyright and personal rights

Upload filters between copyright and personal rights

7. August 2025
On-demand transmission right in the digital space: streaming, Section 19a UrhG and licensing

On-demand transmission right in the digital space: streaming, Section 19a UrhG and licensing

6. August 2025
Q&A: Legal issues for game developers

5-day guide: Founding a game development studio

5. August 2025
  • Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Kurzberatung
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Trademark law also applies in the metaverse

7. November 2022
in Blockchain and web law, Law on the Internet
Reading Time: 1 min read
0 0
A A
0
metaverse gd43e7c5c0 1280

The topic of metaverse is currently on everyone’s lips. Many companies are developing metaverse scenarios or corresponding products, and the press is abuzz with the buzzword metaverse.

Key Facts
  • The metaverse is a key topic in the technology sector, with growing importance for companies and the media.
  • The Düsseldorf Regional Court has decisively clarified that trademark law also applies in the metaverse.
  • This decision is one of the first to use the wording "virtual spaces", thus creating new legal precedents.
  • The metaverse creates challenges in the legal field, particularly with regard to NFTs and trademark rights in virtual worlds.
  • Companies often underestimate the many legal issues involved in the metaverse, which can lead to risks.
  • Branded clothing and other products in the metaverse are important business issues with legal implications.
  • The topic of supervisory law and BaFin is becoming increasingly relevant in the context of the metaverse.

I also look after clients in this regard and deal with the topic. Even if one can actually be of the opinion that every computer game is or was in fact a metaverse. What else?

However, the issue is slowly gaining traction with courts and in the legal literature. However, the fact that trademark law also applies in the metaverse, or as courts sometimes call it, in “virtual spaces” has now been decided by the Düssel Regional Court in a preliminary injunction in a trademark case.

 

1667473406241

This should be one, if not the first court decision that decides on the topic of “virtual spaces”, at least in the Metaverse environment, and uses such “wording”.

It will be interesting to see what happens next, because the topic of NFT (for example, of branded clothing, etc.) in virtual worlds/metaverse scenarios is a big business topic right now, but at the same time also a topic where many companies underestimate the many legal issues, including the topics of supervisory law and BaFin.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: ComputerComputer gameTrademarks

Weitere spannende Blogposts

Why work with a lawyer as a streamer?

youtube 3503481 960 720
30. January 2020

From last year's experience, I would like to accumulate in this article ten tips that YouTubers and streamers on the...

Read moreDetails

DOSB and Esport: My comment on the comment

DOSB and Esport: A commentary
31. October 2018

Yesterday I published my comment on the current decision of the DOSB. On news and on social media, there was...

Read moreDetails

Blockchain in computer games – a new playing field for lawyers?

Blockchain in computer games – a new playing field for lawyers?
22. December 2022

Introduction: Blockchain and computer games - what do they have to do with each other? The use of blockchain technology...

Read moreDetails

USK with new testing practice

USK with new testing practice
7. November 2022

The Entertainment Software Self-Regulation Body (USK) is changing its practice in the age rating procedure for games in which symbols...

Read moreDetails

Meanwhile: more than 1000 articles on IT/IP legal issues on the blog

Meanwhile: more than 1000 articles on IT/IP legal issues on the blog
6. September 2019

In the meantime, there are more than 1000 articles on IT legal issues, in particular on competition law, copyright, trademark...

Read moreDetails

Startup financing through tokenized profit participation rights and related financing options.

Startup financing through tokenized profit participation rights and related financing options.
7. November 2022

Introduction In Germany, startups still try to finance themselves in the classic way: Business Angel, capital from Friends & Family,...

Read moreDetails

Privacy issues with an asset deal?

4. July 2019

I often accompany startups in so-called asset deals. In principle, contracts are mentioned, for example, in which an online project,...

Read moreDetails

USK and the guidelines on swastikas in games

5. August 2019

The discussion around the question of whether and under what conditions swastikas are allowed in computer games is in full...

Read moreDetails

NFT and the copyright problem

“Invested” in tokens and nothing happened? Get money back?
30. January 2023

Already a few times I have subliminally pointed out in blog posts the problem of what NFT actually are and...

Read moreDetails
ChatGPT and lawyers: recordings of the Weblaw launch event
Law on the Internet

Private AI use in the company

24. October 2025

Private accounts on ChatGPT & Co. for corporate purposes are a gateway to data protection breaches, leaks of secrets and...

Read moreDetails
Lego brick still protected as a design patent

App purchases, in-app purchases and sales tax

21. October 2025
dsgvo 1

What belongs in a DPA? Data processing agreement in accordance with Art. 28 GDPR

17. October 2025
Smart contracts in the insurance industry: contract design and regulatory compliance for InsurTech start-ups

Contract for work vs. service contract in software, AI and games projects

15. October 2025

Influencer contract: performance profile, rights/buyouts, labeling and AI content

13. October 2025

Podcastfolge

AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

24. September 2024

Welcome to the third episode of our podcast "IT Media Law"! In this episode, we delve into the fascinating world...

Read moreDetails
Legal challenges in the gaming universe: A guide for developers, esports professionals and gamers

What will 2025 bring for start-ups in legal terms? Opportunities? Risks?

24. January 2025
43a60cb39d7ea477ac8f3845c1b7739c

Legal advice for start-ups – investments that pay off

8. December 2024
legal challenges when implementing confidential computing data protection and encryption in the cloud

Smart contracts and blockchain

15. January 2025
d00527fd01b1f807a4f80c0f202069e7

Legal basics for startup founders – how to start on the safe side!

9. November 2024

Video

My transparent billing

My transparent billing

10. February 2025

In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...

Read moreDetails
Fascination between law and technology

Fascination between law and technology

10. February 2025
My two biggest challenges are?

My two biggest challenges are?

10. February 2025
What really makes me happy

What really makes me happy

10. February 2025
What I love about my job!

What I love about my job!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung