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Rechtsanwalt Marian Härtel - ITMediaLaw

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Rechtsanwalt Marian Härtel - ITMediaLaw

Trademark law also applies in the metaverse

7. November 2022
in Blockchain and web law, Law on the Internet
Reading Time: 1 min read
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A A
0
metaverse gd43e7c5c0 1280
Key Facts
  • The metaverse is a key topic in the technology sector, with growing importance for companies and the media.
  • The Düsseldorf Regional Court has decisively clarified that trademark law also applies in the metaverse.
  • This decision is one of the first to use the wording "virtual spaces", thus creating new legal precedents.
  • The metaverse creates challenges in the legal field, particularly with regard to NFTs and trademark rights in virtual worlds.
  • Companies often underestimate the many legal issues involved in the metaverse, which can lead to risks.
  • Branded clothing and other products in the metaverse are important business issues with legal implications.
  • The topic of supervisory law and BaFin is becoming increasingly relevant in the context of the metaverse.

The topic of metaverse is currently on everyone’s lips. Many companies are developing metaverse scenarios or corresponding products, and the press is abuzz with the buzzword metaverse.

I also look after clients in this regard and deal with the topic. Even if one can actually be of the opinion that every computer game is or was in fact a metaverse. What else?

However, the issue is slowly gaining traction with courts and in the legal literature. However, the fact that trademark law also applies in the metaverse, or as courts sometimes call it, in “virtual spaces” has now been decided by the Düssel Regional Court in a preliminary injunction in a trademark case.

 

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This should be one, if not the first court decision that decides on the topic of “virtual spaces”, at least in the Metaverse environment, and uses such “wording”.

It will be interesting to see what happens next, because the topic of NFT (for example, of branded clothing, etc.) in virtual worlds/metaverse scenarios is a big business topic right now, but at the same time also a topic where many companies underestimate the many legal issues, including the topics of supervisory law and BaFin.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: ComputerComputer gameTrademarks

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
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