• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Is participation in a sponsored event subject to labelling?

4. November 2019
in Law on the Internet
Reading Time: 2 mins read
0 0
A A
0
hashtag 1084519 1280

There is already a lot around the topic of influencers and labelling requirements and even if the case law currently points very clearly in one direction, the uncertainty is always great. That’s why I keep getting questions from old and new tenants.

I have already clarified many topics here on the blog, but what if, for example, I am invited to an event as a game magazine or other person, which is used to promote a product, event, service or similar?

If, for example, I were to make a post as a lawyer, that I will be invited tomorrow at the presentation of the Global Masters at the Veltins Arena in Gelsenkirchen on Schalke to find out in detail what is planned in a three-day event from 17 July 2020. Is?

Would I have to put a #Werbung in this post? Or can I just pretend to be just reporting on a 7-figure prize money? Well, as long as I pay for the journey myself (*Hint* that’s the case *Hint*) I don’t have to insert any tags here, because I don’t have any advantages from the invitation and certainly not from the fact that I report about it in this post. The only benefits may be free drinks and snacks, which would not be worth the cost of travel. In any case, I accept that. But I would probably get this even without the post here.

But does this also apply to the fact that I might be able to meet new clients there, who could convince me of the advantages of a lawyer specializing in esports and gaming? I don’t think so, because that would also be the case if I didn’t post this post here on the blog. I must continue to be convincing and honest in such conversations and show that I can be trusted.

This could be seen differently from two other points of view (see this post for a similar case). If the organizer pays for the trip and possibly even the accommodation costs and I would be obliged to report on the event, one could argue that at least these circumstances should be pointed out. This is especially true when it is not absolutely clear that it is, for example, a press event or that there is no direct link between the, perhaps still very positive – reporting and the payment for food and lodging. Since this case law operates in the area of tension of freedom of the press, it depends on the special circumstances, namely where the event is reported and in what way is reported.

If you take this post, for example, it is hard to believe that it will help to promote the event next year and will only lead to a single extra booking. Rather, I also deal openly with the circumstances under which the invitation takes place and i do not run a particularly relevant blog with my lawyer’s page, which otherwise reports on foreign products or services.

However, the question of whether a label is necessary will always arise and, as an influencer, streamer or even operator of a blog or news page, one should begin to feel in the current phase of uncertainty regarding details in the case law to develop what is unproblematic and which publication is at least in the grey area.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: BlogCase lawEsportEventsGamingInfluencerKIMotionserviceSicherheit

Weitere spannende Blogposts

Blockchain strategy of the German government: an insight into the legal aspects

Startup financing through tokenized profit participation rights and related financing options.
31. May 2023

Introduction: It has been a while since the German government published its position paper on blockchain strategy. This document, which...

Read moreDetails

The future of the Internet: Web3 and the new law

The future of the Internet: Web3 and the new law
30. December 2022

Web3 - the next generation of the Internet The next generation of the Internet - Web3 - is just around...

Read moreDetails

BGH: Willingness to arbitrate does not trigger duty to notify

No more free tissues at the pharmacy?
7. November 2022

The question of how and in what way the EU's dispute resolution platform must be referred to is actually a...

Read moreDetails

OLG Cologne on a “one star” rating of a competitor

Agency to delete Google reviews problematic
1. February 2023

The Cologne Higher Regional Court has ruled that a rating of a competitor with one out of five possible stars...

Read moreDetails

The OLG Frankfurt fathoms the “shitstorm

The OLG Frankfurt fathoms the “shitstorm
7. November 2022

There are always judgments that make even a longtime lawyer smile. For example, the Higher Regional Court of Frankfurt am...

Read moreDetails

IT contract law: What start-ups should look out for when working with service providers

IT contract law: What start-ups should look out for when working with service providers
10. October 2024

For many start-ups, collaboration with external IT service providers is essential, be it for the development of software, the implementation...

Read moreDetails

When does a project employee become an employee?

Employer may not force home office
22. July 2019

The problem Often enough, I have preached to clients and also here on the blog that one should not underestimate...

Read moreDetails

Law on payment obligations in the Corona crisis *Update*.

Law on payment obligations in the Corona crisis *Update*.
7. November 2022

Update 03/25/2020: The bill shown below has been weakened. - The obligation to file for insolvency will be suspended initially...

Read moreDetails

Esport team and streamer? Legal certainty through flat rate!

Esport team and streamer? Legal certainty through flat rate!
4. December 2019

For several years I have been supersing esport teams, streamers, influencers as well as sponsors and agencies in the digital...

Read moreDetails
Contractual regulations for no-code/low-code software development
Other

Contractual regulations for no-code/low-code software development

21. May 2025

No-code and low-code platforms enable rapid software development without extensive manual programming. Applications are increasingly being developed on the basis...

Read moreDetails
Erotic content on OnlyFans: Copyright and personality rights protection for creators

Erotic content on OnlyFans: Copyright and personality rights protection for creators

20. May 2025
Goodbye hustle culture? Startup life between 24/7 grind and work-life balance

Goodbye hustle culture? Startup life between 24/7 grind and work-life balance

19. May 2025
Startup buzzwords 2025: Bullshit bingo in marketing German Introduction: Bullshit bingo in marketing German

Startup buzzwords 2025: Bullshit bingo in marketing German Introduction: Bullshit bingo in marketing German

18. May 2025
From the metaverse boom to AI euphoria – a tech lawyer in the hype cycle

From the metaverse boom to AI euphoria – a tech lawyer in the hype cycle

17. May 2025

Podcastfolge

d5ab3414c7c4a7a5040c3c3c60451c44

The metaverse – legal challenges in virtual worlds

26. September 2024

In this fascinating episode, we dive deep into the legal aspects of the metaverse. As a lawyer and tech enthusiast,...

Read moreDetails
43a60cb39d7ea477ac8f3845c1b7739c

Legal advice for start-ups – investments that pay off

8. December 2024
238a909c26a0302cbd4792cbd18e4922

Global challenges for start-ups – A legal guide

10. October 2024
86fe194b0c4a43e7aef2a4773b88c2c4

On the dark side? A lawyer in the field of tension of innovative start-ups

26. September 2024
7c0b449a651fe0b81e5eec2e23515012 2

Copyright in the digital age

15. January 2025

Video

My transparent billing

My transparent billing

10. February 2025

In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...

Read moreDetails
Fascination between law and technology

Fascination between law and technology

10. February 2025
My two biggest challenges are?

My two biggest challenges are?

10. February 2025
What really makes me happy

What really makes me happy

10. February 2025
What I love about my job!

What I love about my job!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung