Especially when I talk to clients who make their money on YouTube or Twitch and when we come to the problem of sneaking advertising and labelling, I often hear why this would not apply to other media and that courts are probably only new media. want to be silenced. This is of course nonsense, as you can see e.g. in the current case law on affiliate link (see this article), which also concerns things like price comparison sites etc.

But linear television (for the young people among the readers: something like RTL and Pro Sieben) also applies the same or at least the similar rules of the game. In some cases, these are even more severe, because product placement is very difficult to implement, because there is no possibility to place a hint for the users in a series, for example.

Nevertheless, here too, the media institutions are paying attention to compliance with the rules of the game and against television stations. Often also successful, as recently in a case by RTL against a complaint order of the Lower Saxony State Media Institute for illegal product placement in the RTL series “Everything That Matters”. The Administrative Court of Hanover has partially dismissed this.