Early access and beta testing: legal protection for community-supported game development
As a lawyer who has been advising game developers for over two decades and is a passionate gamer myself, I...
Read moreDetailsIn this insightful conversation with Chris Eberl from 1Pitch, we take a deep dive into the fascinating evolution of influencer contracts.
We look back at the early days of influencer marketing and track how the legal framework has changed over time, from simple agreements to complex, multi-page contracts.
You will learn in detail which clauses are essential in a modern influencer contract and what both influencers and companies should pay particular attention to in order to protect their interests.
We shed light on typical pitfalls and legal gray areas that have led to conflicts in the past and provide practical tips on how to make fair and legally compliant agreements.
A particular focus is on the topics of content rights, exclusivity and remuneration models, which are often a cause for discussion.
We also discuss the importance of transparency and authenticity in influencer contracts and how these aspects can be legally anchored.
We will also take a look at international differences in contract design and provide tips for cross-border cooperation.
Finally, you will gain insights into current trends and future developments in the field of influencer marketing and their impact on the drafting of contracts.
This video is a must-watch for influencers, marketing experts and companies who are active in the dynamic field of influencer marketing and want to put their collaboration on a solid legal footing.
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Marian Härtel ist spezialisiert auf die Rechtsgebiete Wettbewerbsrecht, Urheberrecht und IT/IP Recht und hat seinen Schwerpunkt im Bereich Computerspiele, Esport, Marketing und Streamer/Influencer. Er betreut Startups im Aufbau, begleitet diese bei sämtlichen Rechtsproblemen und unterstützt sie im Business Development.
As a lawyer who has been advising game developers for over two decades and is a passionate gamer myself, I...
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Introduction The German Art Copyright Act (KUG) is a German law that regulates the protection of the right to one's...
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