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Key Considerations When Offering an AI-Based Chatbot

This post is also available in: Deutsch

In today’s digital era, artificial intelligence (AI) and chatbots are no longer just futuristic concepts; they have become an integral part of our everyday lives. They’re everywhere – from our smartphones to our workplaces to our living rooms. They help us complete tasks more efficiently, they provide entertainment, and they allow us to interact with technology in a more natural and intuitive way.

In my practice as an attorney, I have recently had an increasing number of clients interested in offering chatbots in different variations. Some of them are looking to use AI bots to manage user interactions on platforms like Twitch, while others are interested in integrating chatbots into their customer service systems. These projects raise a variety of issues, ranging from technical and practical aspects to legal and ethical considerations.

It’s an exciting time to be living in, and the possibilities offered by AI and chatbots are almost limitless. But as with any new technology, there are challenges and pitfalls to consider. In this article, I would like to discuss some of the key considerations you should keep in mind if you are planning to offer an AI-based chatbot.

Usability and authenticity

A good chatbot should not only be functional, but also intuitive and easy to use. The usability of a chatbot depends heavily on its ability to communicate clearly and understandably. It’s important that your chatbot is able to respond to a variety of requests, not just very specific commands. A chatbot that only responds to certain commands can be frustrating for users and cause them to lose interest or trust in the chatbot.

Another aspect that is often overlooked is authenticity. Many users appreciate interacting with a chatbot more when they feel they are communicating with a real person and not an AI. This can be achieved by programming the chatbot to give human-like responses and show emotion and empathy. This can be achieved through the use of Natural Language Processing (NLP) and Machine Learning techniques, which allow the chatbot to have human-like conversations and respond to users’ emotions.

However, it is important that this is done in an ethical manner. It should always be clear that users are interacting with a chatbot and not a real person. This can be achieved through clear labeling and transparency regarding how the chatbot works. It is also important that the chatbot is able to recognize and communicate the limits of its capabilities to avoid false expectations.

In addition, it is important that the chatbot is able to adapt to the individual needs and preferences of the users. This can be achieved through personalized responses and recommendations based on the user’s previous interactions with the chatbot. This can help increase user engagement and satisfaction and create a stronger bond between the user and the chatbot.

Legal considerations

The legal aspects of offering an AI-based chatbot are complex and multi-layered. Particularly in Germany and the European Union, you must comply with a number of laws and regulations that apply both nationally and at the EU level.

One important point is the protection of intellectual property. For example, if your chatbot plays videos or music, you need to make sure that this does not infringe the copyrights of third parties. Unlike in the U.S., where the fair use principle provides some flexibility with respect to the use of copyrighted works, there are no such regulations in the EU. Therefore, the protection of intellectual property in the EU can usually only be ensured through the use of licensed material.

Another important aspect is to comply with the terms of service of the services with which your chatbot is integrated. Violations of these terms may result in sanctions, including suspension of your access to these services. Therefore, it is essential that you familiarize yourself with the specific requirements and limitations of these services.

In addition, you must comply in particular with the provisions of the EU’s General Data Protection Regulation (GDPR). This sets strict requirements for the collection, storage and processing of personal data. You need to ensure that your chatbot respects user privacy and that all data collected is handled securely and legally.

Another important point is compliance with the EU AI Act. This law establishes a set of requirements and standards for AI systems, including transparency, accountability, and human oversight. You need to make sure your chatbot meets these requirements. Since the law is still in its early stages and case law on AI tools in general is scarce, liability traps sometimes lurk here. It is therefore advisable to seek legal advice to ensure that your chatbot complies with current and future legal requirements.

In addition, you should also take into account the Unfair Competition Act (UWG). For example, it could be considered misleading if your chatbot gives the impression of being a real person without clearly indicating this. This could be considered an unfair business practice and could result in legal consequences.

Finally, you should also carefully design the terms and conditions (T&C) for your chatbot. These should be clear and comprehensible and precisely define the rights and obligations of users. You should also ensure that your T&Cs comply with the requirements of the German Civil Code (BGB) and consumer protection laws.

In summary, the legal aspects of offering an AI-based chatbot can be challenging. However, it is essential to overcome these challenges in order to develop a legally compliant and ethically responsible chatbot that is of great benefit to both you and your users. It is therefore advisable to seek advice from an expert in IT law to ensure that all legal aspects are properly considered.


The world of AI-based chatbots, particularly those that enable user interactions such as starting a radio, performing a login, eliminating a feature, or completing a contract, is an extremely exciting field. These technologies offer tremendous opportunities to improve the customer experience and increase the efficiency of business processes. They can give providers a significant competitive advantage, much like blockchain technologies have the potential to revolutionize the way business is conducted.

However, the legal challenges associated with implementing and using these technologies are enormous. They range from questions of data protection and data security to compliance with copyrights and terms of use to issues of liability and compliance. It is essential to recognize and proactively address these challenges to minimize legal risks and realize the full potential of these technologies.

Despite these challenges, however, it is clear that the benefits offered by AI-based chatbots more than justify the efforts to overcome them. With proper planning, implementation, and legal guidance, providers can leverage AI-based chatbots to improve their business processes, better serve their customers, and gain a competitive advantage in the digital economy. It’s an exciting time to be alive, and it’s exciting to see how these technologies will evolve and how they will change the way we do business and interact with technology.

Marian Härtel

Marian Härtel

Marian Härtel is a lawyer and entrepreneur specializing in copyright law, competition law and IT/IP law, with a focus on games, esports, media and blockchain.


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