Media outlets consider influencers law pointless

Media outlets consider influencers law pointless 1

The media outlets also consider the influencer law announced by the federal government to be pointless. I also criticised the move in this speech on Tuesday.

Cornelia Holsten, Chairwoman of the Conference of Directors of the State Media Institutes, was also surprised: “Legal certainty for influencers will not be improved by a new law, as a labelling requirement already applies today if a advertising intention. This principle is regulated by law three times: in the Broadcasting State Treaty, in the Telemedia Act and in the Law against Unfair Competition. The advertising labeling requirement applies regardless of where I advertise – on TV, radio or even online via Instagram or YouTube. The state media institutions (with the exception of Lower Saxony and Saxony) are solely responsible for supervising this, i.e. legislation concerning media regulation is likely to be the task of the Länder. What we want is fairness in the market and equal rules for everyone, whether they advertise on TV, Instagram or YouTube. A special law for influencers is unlikely to help much.”

It would finally be important to educate influencers, esports teams, streamers and many other players. Take, for example, these posts on Twitter from the Esport team “Team Prismatic”

In fact, these are classic examples. The sponsors of Team Prismatic are Omen, the Energidrink Gamer and The TechnoMarkt. They pay the team money, monthly, by post or whatever. This is the only way to understand this post. First, therefore, according to current case law AND according to the guide of the media institutions, it would have to be labelled. In the current way, another esport team could send a warning via a lawyer AND even demand information and damages. Before 90 of the participating circles on social networks, YouTube, Twitch or other sites do not understand this concept, there is no need for an influencer law.

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