Tag: Influencer

What is it all about? As we have often read here on the blog, blockchains (no matter from which provider and on which technical basis), ...

TikTok: An overview TikTok is the world's fastest growing platform for creatives. There are several ways to become an influencer on TikTok. As an Influencer, ...

The In a decision on costs, the Saarland Higher Regional Court ruled that Meta is entitled to a reasonable period of time to review the ...

The year 2022 ended differently than I thought it would at the beginning of the year. While I assumed at the beginning of the year ...

You're an up-and-coming influencer with a rapidly growing fan base. You've been approached by brands that want to work with you, but you're not sure ...

Introduction In Germany, startups still try to finance themselves in the classic way: Business Angel, capital from Friends & Family, a lot of work and ...

I haven't gotten around to writing regular blog posts in a while. The reason for this is that I have been involved in numerous larger ...

It is always surprising to come across judgments that are provoked by the parties based on actual clearly formulated laws and relevant case law. The ...

The I. Civil Senate of the Federal Court of Justice today ruled in three proceedings on the question of whether female influencers have violated the ...

For a long time, nothing has been heard from the field of influencer jurisprudence and furthermore, there is no BGH jurisprudence on the subject. Slowly, ...

One of the biggest topics here on the blog is certainly the question of when influencers, streamers, etc. have to label advertising. There may soon ...

Recently, it has happened more and more that larger streamers but especially marketing agencies, influencer agencies or managers have to deal with the question whether ...

Especially from my influencer clients or streamers who are active on Twitch, YouTube or similar social media platforms, I get the question again and again ...

  The Federal Ministry of Finance is currently working on a "Guide to the Taxation of 'Social Media Actors'" so that influencers and bloggers are ...

In a ruling dated September 9, 2020, the OLG Karlsruhe ruled that an influencer must label her posts on Instagram as advertising even if she ...

The Higher Regional Court of Hamburg has ruled that influencers do not have to explicitly label posts with product representations and manufacturer references as advertising ...

There is already a lot of content on my blog about the question of whether and when influencers and streamers have to label their content. ...

Here on the blog I have already presented numerous legal forms and the corresponding risks, but also advantages. However, there is also the possibility to ...

In the meantime, you can find a large number of posts on my blog about being an influencer and the relevant case law on this. ...

Did Cathy Hummels advertise on her Instagram profile as an influencer? This question was addressed by the Munich Higher Regional Court after the Munich Regional ...