Tag: marketing

If a flight ticket of a foreign airline is booked via a German-language website that is maintained entirely from abroad in terms of technology and ...

From last year's experience, I would like to accumulate in this article ten tips that YouTubers and streamers on the Twitch platform should seek legal ...

In the last few months, I have had to deal several times with the question of whether a team/organization is entitled to a claim for ...

Together with the new media state treaty, there will also be some changes in the Youth Media Protection State Treaty or JMStV for short. What's ...

Since I always try to optimize ITMediaLaw and offer my typical clients, such as esports teams, streamers, influencers, marketing agencies or game developers, an extremely ...

Cookies go around In the last time I have already written some things about the cookie decision of the ECJ. Many clients or potential clients ...

Even if you never know for sure, it looks as if the UK will leave the European Union on 1 November 2019. Larger companies, with ...

Yesterday, the European Court of Justice made a far-reaching decision on the issue of consent to the setting of cookies(see here). As already written in ...

The following article was originally written by Andrea Rizzi from www.insightlegal.it and will be published here in German and in an adapted version after agreement ...

What is it all about? Both as a lawyer and as a management consultant, I have coached some esports teams and helped start-ups to take ...

Since a few weeks ago a client had approached me about a problem around customer reviews, today I would like to give a brief overview ...

Since 26 April 2019, the new Trade Secrets Act has implemented an EU directive that has so far received little attention in many companies. In ...

Currently, there is a persistent discussion about whether videos from the game "Wolfenstein: Youngblood" can be shown in the English version on YouTube or Twitch ...

Important verdict Recently, the Higher Regional Court made a highly interesting ruling on the issue of labeling affiliate links (see my article on this in ...

In the context of the questions about transfer fees or talent promotion, professional teams or agencies in esport always ask themselves how long a contract ...

Sweepstakes are a tried and tested means of marketing for many online retailers, both on their own website and in the social media sector. With ...

A few months ago I published an article on the subject of transfer fees in esport. In the meantime, when advising esports teams, both in ...

For this reason, I would like to draw attention today to a problem that repeatedly falls on the feet of agencies, but also of other ...

The series of decisions on influencer marketing continues and after the Munich Regional Court yesterday, a decision by the Frankfurt Regional Court has now been ...

At the moment I have a case in which the question arises whether the word "sponsored post" is sufficient as an advertising label, e.g. for ...