• Mehr als 3 Millionen Wörter Inhalt
  • |
  • in**@********aw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Extraordinary termination options for influencer contracts

1. October 2024
in Law on the Internet
Reading Time: 4 mins read
0 0
A A
0
Key Facts
  • Influencer marketing requires careful contract drafting for stable collaborations.
  • Sections 627 and 628 of the German Civil Code (BGB) are decisive for the legal framework.
  • § Section 627 BGB allows termination without notice if the relationship of trust has been shaken.
  • § Section 628 BGB governs financial compensation in the event of premature termination of the contract.
  • Clearly defined reasons for termination create transparency and protect against legal problems.
  • Contracts must be individually tailored to the risks and needs of the collaboration.
  • Professional contract drafting is essential for success in influencer marketing.

In my practice as a lawyer for IT and media law, I encounter the challenges of the digital age on a daily basis. Particularly in the area of influencer marketing, it becomes clear time and again how important it is to draft contracts carefully. Hardly a day goes by without me being confronted with questions about notice periods, sunset clauses or early termination options. These topics concern influencers and companies alike – and for good reason. After all, in the fast-paced world of social media, working together overnight can prove problematic. This makes it all the more important to know the legal framework in detail. Two sections of the German Civil Code (BGB) play a special role here: Sections 627 and 628. They may seem inconspicuous at first glance, but in practice they have enormous explosive power. Let’s take a look together at how these regulations influence the world of influencer marketing and what pitfalls need to be considered.

Content Hide
1. Influencer contracts: More than just a handshake in the digital space
2. § 627 BGB: The emergency exit in the contract labyrinth
3. § 628 BGB: When the wallet shrinks with the end of the contract
4. Conclusion: The key to success lies in contract design
4.1. Author: Marian Härtel

Influencer contracts: More than just a handshake in the digital space

In my day-to-day work, I see time and again how underestimated the legal complexity of influencer contracts is. Many of my clients are surprised when I explain to them that we are not dealing with simple advertising deals here, but with service contracts of a higher order. The reason for this is obvious: influencers don’t just sell advertising space, they bring their own personal touch, charisma and expertise to the table. This creates a special relationship of trust between the influencer and the client – and this is precisely where Sections 627 and 628 of the German Civil Code (BGB) come into play. These sections take into account the special nature of such collaborations and grant both sides special rights. In my practice, I have learned that the careful application of these provisions can be decisive for the success and stability of influencer collaborations. It’s about creating a framework that allows flexibility but at the same time offers security. The specifics of influencer marketing must be taken into account: the fast-paced nature of the market, the importance of reputation and the often very personal nature of the collaboration. All of these factors must be taken into account when drafting the contract in order to do justice to both sides. It is a balancing act that requires legal sensitivity and for which Sections 627 and 628 of the German Civil Code (BGB) serve as a compass.

§ 627 BGB: The emergency exit in the contract labyrinth

In my work as a lawyer, I have often experienced how valuable Section 627 BGB can be – it is the emergency brake on the train of cooperation, so to speak. Imagine a top influencer suddenly posts questionable content or a company turns out to be a black sheep in the industry. In such cases, Section 627 of the German Civil Code (BGB) allows for termination without notice if the relationship of trust has been shaken. But be careful: this emergency brake should not be pulled lightly. I remember a case in which a company wanted to terminate the contract shortly before the launch of a major campaign because the influencer was not delivering the expected number of followers. In this case, I had to make it clear that such a termination was untimely and would result in hefty compensation claims. The devil is often in the detail and the interpretation of “good cause” for termination can be complex. In my practice, I therefore always advise defining clear grounds for termination in the contract. This creates transparency and prevents the lifebelt from becoming a legal millstone. At the same time, you need to remain flexible enough to be able to react to unforeseen developments. It’s a balancing act that requires both legal expertise and a deep understanding of the dynamics of influencer marketing.

§ 628 BGB: When the wallet shrinks with the end of the contract

The financial side of premature contract termination is often a sensitive issue that regularly causes discussions in my law firm. This is where Section 628 of the German Civil Code comes into play, which regulates the financial aftermath, so to speak. In principle, the influencer is entitled to a portion of the fee if their previous services are of value to the client. But what exactly does “of value” mean? I remember a case in which an influencer was terminated after a controversy on social media. The company argued that his previous posts were now worthless. Here, we had to dive deep into the matter and analyze what concrete value the services had at the time they were provided. Such cases show how important it is to include detailed compensation provisions and sunset clauses in the contract. In my practice, I often recommend agreeing mechanisms for evaluating the services provided. This can include, for example, the definition of KPIs or the involvement of independent experts. The question of how long a company may continue to benefit from the influencer’s services after the end of the contract should also be clearly regulated. The aim is to find fair solutions that are fair to both sides and at the same time legally watertight. This often requires creative approaches and a deep understanding of both the legal and economic aspects of influencer marketing.

Conclusion: The key to success lies in contract design

After years of experience in this area, I can say with conviction: Sections 627 and 628 of the German Civil Code (BGB) are like a double-edged sword in influencer law. They offer flexibility and protection, but can also backfire if handled incorrectly. In my day-to-day work, I see time and again how important it is to know these regulations and apply them correctly. For influencers and companies alike: don’t underestimate the pitfalls of these paragraphs. Drafting contracts carefully is the be-all and end-all to avoid being left with a shambles later on. Clear termination clauses, well thought-out remuneration regulations and clever sunset clauses are not legal frippery, but your lifeline in stormy times. In my practice, I see time and again how important it is to tailor contracts to the individual needs and risks of the respective collaboration. It’s not just about avoiding legal pitfalls, but also about creating a solid basis for successful, long-term cooperation. In the fast-moving world of influencer marketing, where trends come and go like the weather in April, well-thought-out contracts provide a valuable compass. They give both sides the security they need to work together creatively and successfully without having to constantly fear legal pitfalls. My advice to anyone working in influencer marketing: Invest time and resources in drafting a professional contract. It may seem time-consuming at first glance, but it pays off in the long term. Because at the end of the day, well-drafted contracts can make the difference between a successful collaboration and a costly legal dispute.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: Contract designInfluencerKündigungLawyermarketingMediaReviewrightSicherheitTransparencyVerträge

Weitere spannende Blogposts

Imprint and social media: A few stumbling blocks

Imprint and social media: A few stumbling blocks
5. March 2019

What should be considered when integrating the imprint? Based on yesterday's article on the subject of imprints in social media...

Read moreDetails

LSG Celle: Artists’ social security contributions may not be levied on the basis of an undifferentiated estimate

LSG Celle: Artists’ social security contributions may not be levied on the basis of an undifferentiated estimate
8. March 2023

In an exciting decision on the so-called Künstlersozialabgabe (artists' social security contribution), the Landessozialgericht Celle (Regional Social Court of Celle)...

Read moreDetails

Transparency in the use of AI: do users need to be informed?

Transparency in the use of AI: do users need to be informed?
14. June 2024

Artificial intelligence (AI) has become an integral part of our everyday lives. More and more companies are using AI systems...

Read moreDetails

Jurisdiction agreements in influencer contracts

Jurisdiction agreements in influencer contracts
19. December 2023

In my current legal practice, I am currently working on a case that deals with the issue of jurisdiction agreements...

Read moreDetails

What is “digital property” and how can I benefit from it?

What is “digital property” and how can I benefit from it?
8. December 2022

Attention The term "Digital Property" refers to digital content created or acquired by a person and owned by that person....

Read moreDetails

Already created a processing directory?

Already created a processing directory?
6. November 2019

Obligation since the GDPR was applied Since last May, many have become aware that a privacy policy is needed on...

Read moreDetails

Digital employment contracts: Soon to be a reality at last

Preparing for the Digital Service Act as a business
26. August 2024

The world of work is undergoing a digital transformation - but when it comes to employment contracts, of all things,...

Read moreDetails

ESBD presents code of conduct

ESBD presents code of conduct
7. November 2022

In line with the discussion about the DOSB and esports, it should be noted that esports in Germany will certainly...

Read moreDetails

Copyright in the digital age

Copyright in the digital age: What start-ups should look out for
10. October 2024

In the age of digitalization, start-ups face particular challenges in the area of copyright law. Rapid technological development and increasing...

Read moreDetails
e1b22941 8541 4953 98a5 7858790f09a7 20191530

Protective letter

29. March 2025

Definition and purpose of the protective writ The protective writ is a preventive, written means of defense that potential defendants...

Read moreDetails
Cliff

Cliff

16. October 2024
23600238 fc76 4626 bd40 a2606a0d02d0 202615361

SPAC (Special Purpose Acquisition Company)

29. March 2025
Kapitalerhöhung

Capital increase

27. June 2023
d05f2367 adba 436f b9f9 b77892754071 202725299

Power of attorney for acquiescence

29. March 2025

Podcast Folgen

86fe194b0c4a43e7aef2a4773b88c2c4

On the dark side? A lawyer in the field of tension of innovative start-ups

26. September 2024

In this personal and engaging episode, the experienced IT and media lawyer delves deep into the gray area of his...

AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

24. September 2024

Welcome to the third episode of our podcast "IT Media Law"! In this episode, we delve into the fascinating world...

3c671c5134443338a4e0c30412ac3270

“Digital law decoded” with lawyer Marian Härtel

26. September 2024

In this exciting 30-minute podcast, lawyer Marian Härtel decodes the complex world of digital law for the self-employed, start-ups and...

Legal challenges in the gaming universe: A guide for developers, esports professionals and gamers

What will 2025 bring for start-ups in legal terms? Opportunities? Risks?

24. January 2025

In this exciting episode of the itmedialaw podcast, we take a deep dive into the legal developments that will shape...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung