Virtual Avatars and Influencers: Legal Aspects in the Marketing World
In the ever-changing digital landscape, virtual avatars and influencers have become a significant trend that has the potential to revolutionize...
Marian Härtel ist spezialisiert auf die Rechtsgebiete Wettbewerbsrecht, Urheberrecht und IT/IP Recht und hat seinen Schwerpunkt im Bereich Computerspiele, Esport, Marketing und Streamer/Influencer. Er betreut Startups im Aufbau, begleitet diese bei sämtlichen Rechtsproblemen und unterstützt sie im Business Development.
In the ever-changing digital landscape, virtual avatars and influencers have become a significant trend that has the potential to revolutionize...
Introduction In a world that is increasingly networked, the protection of personal data plays a crucial role. Every day, vast...
The German Federal Fiscal Court (Bundesfinanzhof, BFH) recently issued an important ruling on the tax implications of winnings from online...
Today I'd like to share an insight that just caught my eye while I was working. As a lawyer involved...
The Berlin Regional Court has ruled on the use of star ratings in online stores. It was decided that advertising...
As you know, I've written a lot here about artificial intelligence (AI), software as a service (SaaS), and contract clauses...
Introduction At a time when online streaming is growing in popularity and becoming an integral part of many people's daily...
Introduction: In the modern world of social media, the business with influencers and streamers is flourishing. From Instagram and TikTok...
As an attorney, I have the opportunity to speak with many blockchain clients as well as potential vendors and prospects....
Today I would like to vent and address a topic that has been burning under my nails for a long...
The introduction of Google Analytics 4 and data protection challenges Google recently announced that from July 1, 2023, only Google...
Introduction In the sheer endless expanse of the digital world, we are constantly surrounded by a wealth of content. One...
Arbitration plays an essential role in the modern business world. Arbitration can be used to resolve disputes between parties outside...
What are Reaction Videos? Reaction videos are a popular format on platforms such as YouTube and Twitch. In these videos,...
Dear readers, I am pleased to inform you today that the first version of the ITMediaLaw knowledge database is now...
In an exciting decision, the Augsburg Local Court ruled on 09 June 2023 that adding social media links to an...
In my career, I have been involved in exciting contract negotiations several times (or "many times," however you want to...
The German Cultural Council is the umbrella organization of the federal cultural associations in Germany. It represents the interests of...
The Digital Services Act (DSA) represents a significant change in the European digital regulatory framework and has a strong impact...
A "Letter of Intent" (LOI) or a "Memorandum of Understanding" (MOU)? We've all heard these terms before, but what do...
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A hosting contract is a legal agreement between a hosting provider and a customer for the provision of storage space...
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