Affiliate links must be marked – otherwise sneaky advertising!
When I reported on influencers and streamers, I keep hearing that courts would treat new media unfairly and that veteran magazines would be able to…
Tag: Surreptitious
Influencers don’t have to label opinion as an advertisement
What actually sounds like a self-evident statement in the headline and may make many readers scratch their heads a little is in the current phase,…
OLG Frankfurt on Influencer & Sneaky Advertising
If an influencer recommends a product without specifying its commercial purpose, this constitutes prohibited disguised advertising if he or she is working full-time with the…
LG Hamburg on Influencer Advertising and “Sponsored Content”
The problem of influencer sneaking advertising The District Court of Hamburg agrees with the rulings on influencers and sneaky advertising. So far, only the District…
OLG Braunschweig to Instagram & Influencer without consideration
So slowly it becomes lonely for the legal opinions that argue that Instagram posts by influencers only have to be labeled accordingly if there has…
#FreedomOfTagging: Influencer and the VSW
Currently, the topic is up-to-date again in the problem area Influencer Marketing. This time it concerns Instagram influencer Vanessa Blumenthal, who continues to be in…