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When I reported on influencers and streamers, I keep hearing that courts would treat new media unfairly and that veteran magazines would be able to…
When I reported on influencers and streamers, I keep hearing that courts would treat new media unfairly and that veteran magazines would be able to…
What actually sounds like a self-evident statement in the headline and may make many readers scratch their heads a little is in the current phase,…
If an influencer recommends a product without specifying its commercial purpose, this constitutes prohibited disguised advertising if he or she is working full-time with the…
The problem of influencer sneaking advertising The District Court of Hamburg agrees with the rulings on influencers and sneaky advertising. So far, only the District…
So slowly it becomes lonely for the legal opinions that argue that Instagram posts by influencers only have to be labeled accordingly if there has…
Currently, the topic is up-to-date again in the problem area Influencer Marketing. This time it concerns Instagram influencer Vanessa Blumenthal, who continues to be in…