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    Promotion with discount codes = sneaky advertising?

    Geschätzte Lesezeit: 2 Minuten

    Comparison to influencer sneaking advertising I have already written in the blog about the current verdicts on influencers and sneaky advertising. You can read this directly from the search here. I also explained that the topic also affects other influencers, streamers or esports teams. Although the risk is really very high to receive a warning […] More

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    LG Hamburg on Influencer Advertising and “Sponsored Content”

    Geschätzte Lesezeit: 2 Minuten

    The problem of influencer sneaking advertising The District Court of Hamburg agrees with the rulings on influencers and sneaky advertising. So far, only the District Court of Munich has shown a different tendency(a summary can be found in this post). It is interesting that the verdict is NOT about Instagram, but about an interactive magazine […] More

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    OLG Braunschweig to Instagram & Influencer without consideration

    Geschätzte Lesezeit: 2 Minuten

    So slowly it becomes lonely for the legal opinions that argue that Instagram posts by influencers only have to be labeled accordingly if there has really been a quid pro quo. Numerous district courts have already gone to court with influencers, including the district court Itzehoe, the district court Karlsruhe, the district court Heilbronn, and […] More

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    #FreedomOfTagging: Influencer and the VSW

    Geschätzte Lesezeit: 2 Minuten

    Currently, the topic is up-to-date again in the problem area Influencer Marketing. This time it concerns Instagram influencer Vanessa Blumenthal, who continues to be in a legal battle with the notorious Social Competition Association. The topic here, too, is the question of whether the tagging and linking of localities and companies must be labelled as […] More